Getting started

Get started with Matomo Analytics by learning the key concepts, how to use Matomo, and useful How-to guides, including how to migrate from Google Analytics.

 

Getting started

What data does Matomo track?Choosing your tracking method: Matomo Tag Manager or Matomo JSWhy use an analytics tool?

Using Matomo

Is there an online demo available?Use Matomo and Google Analytics / Yahoo! Analytics / WebTrends etc. at the same timeTour of Matomo – overview of the reporting interfaceTop menu in MatomoReporting menu in MatomoAccessing helpful advice within MatomoReport a bug in MatomoIntegrate Matomo Integrate Matomo with my existing tools and servicesBecome a Matomo Expert WidgetReport a bug in a pluginIs there a Matomo Certification program?Which browsers are officially supported?

Key concepts in Analytics

How is a ‘visit’ defined in Matomo?What is a hit?How is a ‘unique visitor’ counted in Matomo?What are “actions” in Matomo? How do I find my number of actions per month?What is an ‘Entry page’?What is an ‘Exit Page’?How do I get insights in the movers and shakers? (Increasers and Decreasers)What is a Funnel? What does Roll-Up Reporting do?

Getting help

Where can I get help and support?Where do I find Video Tutorials teaching how to use Matomo?Is there a Glossary or lexicon of all terms used in Matomo?Does Matomo have a professional services team who can assist with on-site training, implementation and/or software customizations?

Google Analytics

How is Matomo different to Google Analytics and other web analytics tools? Migrate from Google Analytics to MatomoDoes Matomo support Google Analytics campaign parameters (utm_campaign, utm_medium, utm_source, utm_term)?Find the Hits per year when using Google AnalyticsDoes Matomo support the “View” feature similar to Google Analytics?Migrate from Google Analytics 3 (Universal Analytics) to MatomoMigrate from Google Analytics 4 to Matomo

Pricing

How much does Matomo cost?Matomo On-Premise Pricing Changes 2024

Participate in Matomo

Submit a feature request for MatomoHelp translate Matomo into my native language, or improve the existing translationWhat other free/libre software projects does the Matomo team create and maintain?

Legal questions

Rebrand or sell or reuse or re-license or include Matomo in my product, company, or websiteCan I use Matomo and provide analytics Hosting service? What are the requirements for Matomo Hosted as a service?Get the data from the Matomo API web services and publish, reuse, process this data in a non GPL software

How to

Integrate Matomo with my existing tools and servicesKnow which version of Matomo I am usingTrack visits on my intranetMeasure and give people access to their reports for some page sections / categories / mini-sites / languagesIs there any Data Limit in Matomo? Is it possible to keep all historical data? Track impressions and clicks and CTR of image banners and/or internal banner ads or text adsCreate a simple affiliates system and track new customers and new revenue for each affiliateWill Matomo Analytics measure visitors from China on my websites and bypass the Great Firewall?Get RUM (Real User Monitoring) metrics and reports for my app, website and intranet

About Matomo

What is Matomo?What is MatomoCamp?Where does the name Piwik come from?Pronounce MatomoWho is InnoCraft?Who is the team behind Matomo?Piwik PRO vs Matomo (Piwik PRO VS Piwik)Use the Matomo trademark in one of my domain names