News from privacy-first Google Analytics alternative, Matomo.
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For years, Google has maintained that personal content from Gmail, Google Drive and Google Photos wouldn’t be used to personalise advertising. That commitment now comes with an exception. Following an update to its privacy policy on October 16, 2026, information from …
When relevant advertising crosses a line Imagine researching egg freezing. You might be exploring your options, navigating uncertainty or making one of the most personal decisions of your life. Now imagine seeing fertility-related advertising on social media because you visited …
Your website could be sharing more data than you realise Every marketer wants to understand what’s working. We use analytics to measure performance, optimise campaigns and make better decisions. Over time, we add tools, pixels and integrations to help us …
Two critical security vulnerabilities affecting PHP were disclosed today, October 21, 2026. These vulnerabilities could allow attackers to execute malicious code on affected servers without authentication. Matomo Cloud customers are already protected. No action is required. Matomo On-Premise users should …
When your analytics stack becomes hard to manage Analytics stacks rarely start as architecture projects. A team adds web analytics, then a CRM, campaign platforms, experimentation, BI, a data warehouse and, increasingly, AI tools. Each addition solves a real problem. …
Someone asks ChatGPT to compare web analytics platforms. They read the answer, close the chat and come back a day later by searching for one of the vendors by name. After reading a few pages, they book a demo. Web …
Data ownership is easy to agree with: Almost every analytics team wants ownership and control over its data. The harder question is what that control looks like in everyday work. Ownership establishes who has rights over the data. The practical …
Web analytics helps teams decide what to fix, where to invest and which channels deserve more attention. But those decisions are only as strong as the data behind them. In Matomo’s Future of Web Analytics report, we surveyed web analytics …
Google Analytics (GA) is the biggest player in the web analytics space. But dominance and reliability aren’t the same metric. Over the years, users have pointed out several major limitations in Google Analytics. Many of these are even more visible …
Wellington, New Zealand, 1 September 2026 – Matomo today announced the launch of its Reseller Partner Programme, an additional tier within its existing Implementation Partner ecosystem. The programme enables organisations worldwide to work with selected local partners for Matomo Cloud …
