News from privacy-first Google Analytics alternative, Matomo.
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People increasingly use AI assistants to research products, compare providers and answer questions that might once have been typed into a search engine. For marketers, that creates a new question: What does an AI assistant say about your brand when …
On October 29, 2026, France’s data protection authority, the CNIL, announced a €7 million fine against two Fnac Darty group companies for violating rules governing tracking technologies in the Fnac mobile application. The decision highlights a fundamental principle of the …
You probably know ChatGPT, but have you come across ChatGPT Sites? ChatGPT Sites lets people build, host and publish websites and lightweight apps from ChatGPT, without setting up a separate hosting or deployment workflow. Published Sites also come with a …
For years, Google has maintained that personal content from Gmail, Google Drive and Google Photos wouldn’t be used to personalise advertising. That commitment now comes with an exception. Following an update to its privacy policy on October 16, 2026, information from …
When relevant advertising crosses a line Imagine researching egg freezing. You might be exploring your options, navigating uncertainty or making one of the most personal decisions of your life. Now imagine seeing fertility-related advertising on social media because you visited …
Your website could be sharing more data than you realise Every marketer wants to understand what’s working. We use analytics to measure performance, optimise campaigns and make better decisions. Over time, we add tools, pixels and integrations to help us …
Two critical security vulnerabilities affecting PHP were disclosed today, October 21, 2026. These vulnerabilities could allow attackers to execute malicious code on affected servers without authentication. Matomo Cloud customers are already protected. No action is required. Matomo On-Premise users should …
When your analytics stack becomes hard to manage Analytics stacks rarely start as architecture projects. A team adds web analytics, then a CRM, campaign platforms, experimentation, BI, a data warehouse and, increasingly, AI tools. Each addition solves a real problem. …
Someone asks ChatGPT to compare web analytics platforms. They read the answer, close the chat and come back a day later by searching for one of the vendors by name. After reading a few pages, they book a demo. Web …
Data ownership is easy to agree with: Almost every analytics team wants ownership and control over its data. The harder question is what that control looks like in everyday work. Ownership establishes who has rights over the data. The practical …
