News from privacy-first Google Analytics alternative, Matomo.
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Every year, the gap between what marketers need from analytics and what privacy regulations allow them to collect narrows a little. For instance, as of 2025, GDPR enforcement fines have crossed €7.1 billion in cumulative penalties, and part of the reason is …
At first glance, the terms “data sovereignty” and “data residency” can seem interchangeable. But these terms refer to fundamentally different concepts, and misinterpreting them can cause a lot of confusion between teams, leading to serious risk. For example, many organisations …
Pulling text from a blog to answer a user’s query, finding listings on an ecommerce website for gift ideas or performing multi-step research on complex topics: these aren’t human actions. It’s all from AI chatbots. These examples are just some …
When social media first emerged, its main function in business was to drive traffic to websites. Now it’s a space where brands build relationships with their audiences and influence consumer decisions. Deloitte’s 2025 State of Social Research found that 73% of …
Three of the top ten challenges in KPMG’s 2025 Mid-Year Regulatory Report involved data privacy. With growing pressure and regulations, how can businesses balance respecting user privacy and compliance requirements with meeting their customers’ digital experience needs and preferences? This guide …
Data is everywhere. So are the rules that guard it. Businesses in the US are caught between growing consumer expectations, new data privacy laws and concerns about potential fines. Yet there is still no single federal data privacy act that …
In KPMG’s 2025 Banking Survey, 91% of banking executives said data‑driven insights and personalisation are their top investment priorities. They see utilising data as the clearest path to operating efficiency and customer satisfaction. The survey also highlights data privacy as one …
Your analytics data already holds the answers your team needs. The problem is getting to them fast enough. You need to check last week’s campaign performance. Compare traffic sources. Understand why conversions changed. Pull the right numbers before a meeting. …
Data trapped in isolated systems has frustrated people for as long as humans have tried to store and share knowledge. Long before software, knowledge was often locked inside specific cities, libraries, institutions, and political systems. Today, the problem remains. Valuable …
It’s common for people to confuse Google Tag Manager vs Google Analytics 4 because both are often part of many websites’ tracking setups. But they play entirely different roles: Google Analytics handles analytics and reporting, while Google Tag Manager deploys tracking …
