Introducing Updates to the Funnels Feature 

We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility.  Here’s what’s changing: Setting up and managing funnels is now easier than ever  Previously, creating funnels was tedious and required going through the Goals …

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GA360 Sunset: Is Now the Time to Switch?

Google pushed the sunset date of Universal Analytics 360 to July 2024, giving enterprise users more time to transition to Google Analytics 4. This extension is also seen by some as time to find a suitable alternative.  While Google positions …

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A Guide to GDPR Sensitive Personal Data

The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals. The GDPR distinguishes between “special categories of personal …

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10 Customer Segments Examples and Their Benefits

Now that companies can segment buyers, the days of mass marketing are behind us. Customer segmentation offers various benefits for marketing, content creation, sales, analytics teams and more. Without customer segmentation, your personalised marketing efforts may fall flat.  According to …

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