News from privacy-first Google Analytics alternative, Matomo.
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When your analytics stack becomes hard to manage Analytics stacks rarely start as architecture projects. A team adds web analytics, then a CRM, campaign platforms, experimentation, BI, a data warehouse and, increasingly, AI tools. Each addition solves a real problem. …
Someone asks ChatGPT to compare web analytics platforms. They read the answer, close the chat and come back a day later by searching for one of the vendors by name. After reading a few pages, they book a demo. Web …
Data ownership is easy to agree with: Almost every analytics team wants ownership and control over its data. The harder question is what that control looks like in everyday work. Ownership establishes who has rights over the data. The practical …
Web analytics helps teams decide what to fix, where to invest and which channels deserve more attention. But those decisions are only as strong as the data behind them. In Matomo’s Future of Web Analytics report, we surveyed web analytics …
Google Analytics (GA) is the biggest player in the web analytics space. But dominance and reliability aren’t the same metric. Over the years, users have pointed out several major limitations in Google Analytics. Many of these are even more visible …
Wellington, New Zealand, 1 September 2026 – Matomo today announced the launch of its Reseller Partner Programme, an additional tier within its existing Implementation Partner ecosystem. The programme enables organisations worldwide to work with selected local partners for Matomo Cloud …
There was a time when website traffic came from a handful of well-understood channels: organic search, paid ads, social media, and direct visits. But over the past few years, that picture has changed. AI-powered platforms like Google’s AI Mode, ChatGPT, …
One morning, you open your analytics dashboard and see something every marketer hopes for: Traffic is up, not by a few percent, it has doubled overnight. For a moment, it feels like all your hard work has finally paid off. …
Google Analytics has been the industry default for years. But privacy-first browsers, consent requirements and a fundamental shift in how people discover websites through AI assistants are making it harder to trust GA’s reports. Here’s a look at the common …
Data breaches expose personal data at a massive scale. In the second quarter of 2025 alone, nearly 94 million data records were leaked, impacting millions of individuals worldwide. As these risks grow, governments have introduced stricter data protection laws to …
