News from privacy-first Google Analytics alternative, Matomo.
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In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post …
Data is everywhere. So are the rules that guard it. Businesses in the US are caught between growing consumer expectations, new data privacy laws and concerns about potential fines. Yet there is still no single federal data privacy act that …
In KPMG’s 2025 Banking Survey, 91% of banking executives said data‑driven insights and personalisation are their top investment priorities. They see utilising data as the clearest path to operating efficiency and customer satisfaction. The survey also highlights data privacy as one …
Your analytics data already holds the answers your team needs. The problem is getting to them fast enough. You need to check last week’s campaign performance. Compare traffic sources. Understand why conversions changed. Pull the right numbers before a meeting. …
Data trapped in isolated systems has frustrated people for as long as humans have tried to store and share knowledge. Long before software, knowledge was often locked inside specific cities, libraries, institutions, and political systems. Today, the problem remains. Valuable …
It’s common for people to confuse Google Tag Manager vs Google Analytics 4 because both are often part of many websites’ tracking setups. But they play entirely different roles: Google Analytics handles analytics and reporting, while Google Tag Manager deploys tracking …
Businesses today must navigate a growing and complicated web of privacy laws. Compliance issues come up in every customer encounter, and IBM’s 2025 Cost of a Data Breach Report found Personally Identifiable Information (PII) to be the category of data targeted …
As of today, April 30, 2026, we’re announcing the first step of our brand refresh. Another software company talking about a cosmetic redesign? Not quite. This update isn’t just about how Matomo looks. It’s about making the whole Matomo experience …
If you run analytics for a French audience, you might already know about the CNIL consent exemption. And you know that privacy requirements can slow everything down. Getting GDPR-compliant analytics for France used to mean working through a detailed checklist, …
With the 5.8.0 release of its platform, Matomo introduces new capabilities designed to help organizations better understand and measure the growing impact of AI assistants on website traffic.The new version provides efficient, privacy-first tools that help teams better understand their …
With AI Assistants being an integral part of our private and professional life, many website owners and marketers wonder about how these systems affect traffic. Often, their organic traffic is flat. But their content keeps showing up in ChatGPT answers. …
