Matomo's Product Features

Visitors

Understand who your visitors are and target more visitors who you know will convert.

Behaviour

Understand the true value of your content and create clearer user pathways that impact your business.

Acquisition

Discover and take action on the marketing channels that have the biggest ROI for your business.

Multi attribution

Accurately estimate any marketing channel and make smarter decisions when determining advertising spend.

Heatmaps

Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page.

Session Recordings

Replay real sessions to gain insights from the Heatmap.

SEO keywords

Maximise your Search Engine Optimization (SEO) efforts with comprehensive search engine reporting.

Form analytics

Identify and fix pain points on the forms that are most important to the success of your business.

Ecommerce

Understand who your customers are and get comprehensive insights into your customers’ purchasing behaviours.

Goals

A goal, otherwise known as a conversion, is the measure of a successful action that you want your visitors to take.

Funnel analysis

In a glance you will learn the steps your users go through to the desired outcomes you want them to achieve.

Cohorts

Track your retention efforts over time and find out how well you keep your visitors engaged.

A/B testing

Test anything and test anywhere to increase your sales, conversions, page views and more.

Media analytics

Get powerful insights to discover how your users engage with your video and audio content to maximise your success.

Paid ads performance

Invest confidently in the right keywords and target the right customers for your PPC campaigns.

White label

Customise your Matomo interface and reports to look and feel like your brand.

Custom reports

Choose from over 200 dimensions and metrics to get the insights you need as well as various visualisation options.

Tag Manager

Manage tracking tags and triggers without touching code.

GA importer

Import your historical Google Analytics data directly into your Matomo.

Roll-up reporting

Easily aggregate data from multiple websites, mobile apps and shops into one account.

API

Find exactly where visitors drop out of your funnels.

Convertion tracking

Prove which campaigns convert with full data ownership and no sampling.

Matomo product features

Explore all Matomo features