About Us

Learn about the Matomo journey.

The Matomo story so far ...

It all started with a movement: to give people the freedom and right to their own privacy and data.

2005 ushered in a new era as more businesses turned to analytics tools, collecting data to help with their decision-making. Along with that came concerns regarding data storage, ownership and privacy.

These pressing issues laid the foundation of Matomo (originally Piwik) back in 2007. 

Conversion Optimization

Community-driven analytics

It was of paramount importance there be a leading open-source alternative to Google Analytics, which had to be just as powerful, but also was respectful of user data, ownership and privacy. Rallying a group of friends, Matomo founder, Matthieu Aubry, started an open source web analytics project called Piwik.


With these core values and with the help of a dedicated and passionate community, it grew, becoming the #1 open-source web analytics platform in the world. Today it’s used on over 1.4 million websites, in over 190 countries, and accessible in over 50 languages.

The community has grown into a team and Piwik evolved into Matomo.

Renaming to Matomo

Matomo means honesty in Japanese. We believe this reflects the culture of our community, contributors and staff, who are dedicated to delivering the most valuable and user-centric digital analytics platform. 

With a name change, we’re here to reassert our vision as well as grow the mission that was ignited in 2007.

“To lead the charge in empowering people to take back full control of their own data with a revolutionary analytics platform.”

A web analytics revolution has begun ...

From evolution to revolution, we’re ready to champion the right for people to be in control of their own data.

What do we offer?

Matomo today is a complete all-in-one web analytics platform.

Matomo offers:

Matomo Analytics interface
  • 100% Data Ownership – keep your data in your own hands
  • Flexibility
  • Reliability & Security
  • An easy to use tool
  • User-privacy protection
  • Options to self-host On-Premise or Cloud host
  • Open-source analytics
  • GDPR compliance
  • 100+ Integrations

For our users this means:

  • Web and mobile analytics
  • Conversion Optimization features (Heatmaps, Session Recording, AB Testing, Funnels, Form Analytics)
  • Visitor Profiles
  • Tag Manager
  • No data limits
  • No data sampling
  • White label reporting and custom designed interface

Matomo’s values:

  • Openness
  • Freedom
  • Transparency
  • Data ownership
  • Privacy
  • Kaizen (改善): continuous improvement
Take these core values and combine them with the most powerful web analytics and conversion optimization features available. This makes it easily accessible to businesses of all sizes. All you need is this one centralised tool.

Complete Analytics. 100% Yours.

With Matomo, businesses and individuals can rest assured that data is 100% yours and the privacy of your users is respected. The relationship remains between the website owner (you) and the visitor, with no external sources looking in. This is because you have the option to self host Matomo on your own servers which ensure data remains in your hands.

It’s been an incredible journey so far from Piwik in 2007, to now Matomo in 2018. To those who have believed in us from the start, we’d like to say a massive thank you! To supporters of the future, we’re delighted for you to join us. There are exciting projects ahead and we can’t wait to share them with you all.

Our vision

"It's been a really exciting journey so far for Matomo and the values that founded the project back in 2007 are as strong as they ever were. We feel it's important that anyone can freely use an analytics tool knowing their privacy is protected. Matomo has expanded in many ways, but we will and always will be the #1 free open source web analytics platform in the world."

Matthieu Aubry - Matomo Founder