Complete Analytics. 100% Yours.

Matomo has revolutionised what a powerful web analytics platform should be where you stay in complete control of your data.

Powerful Web Analytics Platform

What makes Matomo so powerful?

Matomo’s full range of features allows you to evaluate the entire user-journey of everyone who visits your website. There is no other tool that offers such a complete range of features like Matomo Analytics which includes:

Matomo interface

✔ No Data Sampling – read more
✔ Features unique to Matomo including:

  • ✓ Media Analytics
  • ✓ Content Interactions
  • ✓ Transitions
  • ✓ Row Evolution and many more

✔ Conversion Optimization features (see below)
✔ Visitor Profiles (see below)
✔ Enhanced SEO (see below)
✔ Ecommerce
✔ Custom Reporting
✔ Campaign Tracking
✔ Events/Event tracking
✔  Custom dimensions
✔  Site search
✔  Email reports
✔ Roll-Up Reporting – combine reporting from multiple websites
✔ White Label – bring in your branding across your interface and reports
✔ All the standard metrics you’d expect from a quality web analytics tool!

What is Conversion OptimizationThis has become somewhat of a ‘buzz’ phrase in the digital marketing space, but what these tools allow you to do is accurately analyse the user-experience of your visitors and then optimize steps of the user-journey on your website with the ultimate goal to increase conversions. These features include:
✔ Heatmaps – ► watch video
✔ Session Recordings – ► watch video
✔ Funnels – ► watch video
✔ A/B Testing – ► watch video
✔ Form Analytics – ► watch video
✔ Goals – ► watch video
Conversion rate optimization
A truly unique component to Matomo’s features is Visitor Profiles. Here you evaluate every action an individual user has taken on your website which is compiled into a full historical profile.

This lets you see what the life-time journey of an active user looks like, or perhaps you want to see what a profile looks like for a user who comes back time-and-time again without ever purchasing; there is no better way to gain insights to these journeys and this is why the Visitor Profiles feature is so widely used by Matomo users.
Visitors feature overview – watch video
Visitor profile web analytics

When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

✔ Unbiased search engine reporting
✔ Integration with Google, Bing and Yahoo Search Consoles
✔ Eliminate “Keyword not defined” in your Referrers reports
✔ Keyword ranking positions
✔ Crawling statistics
✔ Campaigns tracking
✔ Websites
✔ Web Vitals

SEO web analytics
Still fresh off the development boat, you can now take full control of all third-party tracking codes with Matomo’s open source Tag Manager. A Tag Manager is a centralised management tool that makes it so simple to embed third-party tracking codes to your website without constantly needing access to the backend of your website.
Tag Manager feature overviewwatch video
Matomo Tag Manager


Matomo easily integrates with 100+ technologies including Content Management Systems, eCommerce Stores, Forums, Frameworks and more. This includes integration with WordPress, Magento, Joomla, Drupal, WooCommerce, Microsoft Sharepoint and Moodle.

"We haven't regretted our decision for Matomo Analytics a single day. It's by far one of the most valuable and absolutely indispensable tools in our toolset, and helps us not only to measure and compare the performance of the features and actual contents of our 10+ websites, but also to make informed decisions about where to go next, thus boosting the overall advancement and progress of our projects. Plus, it's fun to use!"

Get started with Matomo

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