List of all Matomo features

Scroll down to see every feature Matomo has to offer.

It can be hard to keep track of all the features that Matomo (formerly Piwik) has to offer. To find out if Matomo is the right web analytics tool for you, check out this ever-expanding list of features.

Web Analytics Features

All standard statistics reports: top keywords and search engines, websites, social media websites, top page URLs, page titles, user countries, providers, operating system, browser marketshare, screen resolution, desktop VS mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top entry/exit pages, downloaded files, and many more, classified into four main analytics report categories – Visitors, Actions, Referrers, Goals/Ecommerce (30+ reports). See Tour of Matomo.

  • Real time data updates
    Watch real time flow of visits to your website. Get a detailed view of your visitors, pages they have visited and goals they have triggered.
  • Customisable dashboard
    Create new dashboards with widget configuration fit to your needs.
  • All websites dashboard
    The best way to get an overview of what is happening on all your websites at once.
  • Row Evolution
    Current and past metric data for any row in any report.
  • Analytics for Ecommerce
    Understand and improve your online business thanks to advanced Ecommerce analytics features.
  • Goal Conversion Tracking
    Track goals and identify whether you are meeting your current business objectives. Goals can be triggered when specific page URLs or page titles are viewed, when visitors stay for a certain amount of time on the website, or when custom events/file downloads/outlinks are clicked.
  • Event Tracking
    Measure any interaction of users on your websites and apps.
  • Content Tracking
    Measure impressions and clicks and CTR for image banners, text banners and any element on your pages.
  • Site Search Analytics
    Track searches done on your internal search engine.
  • Custom Dimensions
    Assign any custom data to your visitors or actions (like pages, events, …) and then visualise the reports of how many visits, conversions, page views, etc. there were for each custom dimension.
  • Custom Variables
    Similar to Custom Dimensions: custom name-value pair that you can assign to your visitors (or page views) using the JavaScript Tracking API, and then visualise the reports of how many visits, conversions, etc. for each custom variable.
  • Geolocation
    Locate your visitors for accurate detection of country, region, city or organisation. View the visitors statistics on a world map by country, region or city. View your latest visitors in real time.
  • User Segmentation
    View and analyse reports on smaller groups of your audience, based on specific criteria like their country or whether they bought something (choose amongst more than 110 segments available and combine them with AND and OR operators to create your custom segments).
  • Pages Transitions
    View what visitors did before and after viewing specific pages.
  • Page Overlay
    Display statistics directly on top of your website with our smart overlay.
  • Site speed and page speed reports
    Keeps track of how fast your website delivers content to your visitors.
  • Page performance reports
    Reports detailed performance metrics for each page view.
  • Track different user interactions
    Automatic tracking of file downloads, clicks on external website links, optional tracking of 404 pages
  • Analytics Campaign Tracking
    Track your Newsletters, any ads (Google Ads, Facebook Ads, and custom ads), automatically detects Google Analytics campaign parameters in your URLs, and more.
  • Track traffic from search engines
    More than 800 different search engines tracked!
  • Accurately measure the time spent by visitors on your website (provides a more accurate bounce rate metric).
  • Scheduled email reports (PDF and HTML reports)
    Embed reports in your app or website (40+ widgets available) or embed PNG Graphs in any custom page, email, or app.
  • Annotations
    Create text notes in your graphs to remember particular events.
  • With Custom Alerts you can monitor your business and receive alerts on your phone or by email when any of your Key Performance Indicators increase or decrease.
  • Visits Log
    Browse individual user sessions and see all their interactions on your site.
  • Visitor Profile helps you understand each visitor’s individual behaviour by summarising and listing all their visits.
  • No data limit
    You can keep all your data, without any storage limits, forever!
    See our limits analytics data fact sheet.

Premium Features

  • Heatmap Analytics: Heatmaps, Scroll maps and Clicks of your users displayed in beautiful overlay Heatmap reports.
  • Session Recording: record all real visitor activities on a page, such as, clicks, mouse movements, scrolls, window resizes, page changes, and form interactions. You can then replay these interactions in a video to see exactly how a visitor interacted with your website.
  • A/B Testing Platform: experiment and optimise your websites, apps and marketing campaigns by running A/B tests running increase your conversions.
  • Custom Reports: pull out the information you need in order to be successful and gain new insights. Save heaps of time, money, and reduce the risk of human error by creating new reports in seconds.
  • Form Analytics: make your forms better at converting your users! See where and when visitors leave your forms.
  • Media Analytics: powerful insights into how your audience watches your videos and listens to your audio (website).
  • Visualise your Conversion Funnels and understand where your visitors drop off to increase your conversions, sales and revenue with your existing traffic.
  • User Flow is an awesome visual representation of the most popular paths your users took through your website or app. Get more insights by analysing those paths and where along the path they exited your site.
  • Detailed Search Engine Keywords Performance: all keywords searched by your users on search engines like Google, Bing and Yahoo are now visible in your Referrers reports! The ultimate solution to ‘keyword not defined’ and ‘keyword not provided’.
  • Improve your website performance, rank higher in search results and optimise your visitor experience with SEO Web Vitals.
  • Multi Channel Conversion Attribution: get a clear understanding of how much credit each marketing channel (referrer) is actually responsible for in order to shift your marketing efforts wisely.
  • Advertising Conversion Export: get insights into your paid ads (Google ads integration, and also Microsoft Bing Ads and Yandex Ads) but with better privacy and while saving implementation time. You no longer need to put the tracking code for the third party ad networks into your site.
  • Roll-Up Reporting lets you aggregate data from multiple websites, mobile apps and shops into one (or more) Roll-Up site to gain new insights and save time.
  • User Cohorts lets you view and compare different cohorts’ behavior over time to understand how well you retain and engage your visitors.
  • Login SAML plugin lets your users log into Matomo using SAML. Compatible with any SSO Identity Provider such as OneLogin, Okta, Ping Identity, ADFS, Google, Salesforce.
  • Detailed Audit log of user activities happening in your analytics platform for better security and problem diagnostic.
  • White Label plugin lets you resell Matomo to your customers and gives them access to their analytics reports where all Matomo-branded widgets are removed.

Administration Options

More Goodness!

Tracking API

Data Export and APIs

Log Analytics: Import and Analyse your Server Logs

  • Reprocess historical data from your server logfiles
  • Report server errors and other http status codes
  • Track and identify search engine and other bots
  • Supports many log files and easily add your own custom log formats


User Privacy

Community Contributions

Matomo is an award-winning platform used by more than 1 million websites worldwide. We regularly release new versions.

Help and Support

With Matomo you are never alone or lost. We offer several powerful resources:

Our Roadmap is public and driven by the large community of users.