It can be hard to keep track of all the features that Matomo (Piwik) has to offer. To find out if Matomo is the right web analytics tool for you, check out this ever-expanding list of features.

Web Analytics Features

All standard statistics reports: top keywords and search engines, websites, social media websites, top page URLs, page titles, user countries, providers, operating system, browser marketshare, screen resolution, desktop VS mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top entry/exit pages, downloaded files, and many more, classified into four main analytics report categories – Visitors, Actions, Referrers, Goals/Ecommerce (30+ reports). See Tour of Matomo (Piwik).

  • Real time data updates
    Watch real time flow of visits to your website. Get a detailed view of your visitors, pages they have visited and goals they have triggered.
  • Customizable Dashboard
    Create new dashboards with widget configuration fit to your needs.
  • All Websites Dashboard
    Best way to get an overview of what is happening on all your websites at once.
  • Row Evolution
    Current & past metric data for any row in any report.
  • Analytics for Ecommerce
    Understand and improve your online business thanks to advanced Ecommerce analytics features.
  • Goal conversion tracking
    Track Goals and identify whether you are meeting your current business objectives.
  • Event Tracking
    Measure any interaction by users on your websites and apps.
  • Content Tracking
    Measure impressions and clicks and CTR for image banners, text banners and any element on your pages.
  • Site Search Analytics
    Track searches done on your internal search engine.
  • Custom Dimensions
    Assign any custom data to your visitors or actions (like pages, events, …) and then visualize the reports of how many visits, conversions, pageviews, etc. there were for each Custom Dimension.
  • Custom Variables
    similar to Custom Dimensions: custom name-value pair that you can assign to your visitors (or page views) using the JavaScript Tracking API, and then visualize the reports of how many visits, conversions, etc. for each custom variable.
  • Geolocation
    Locate your visitors for accurate detection of Country, Region, City, Organization. View the visitors statistics on a World Map by Country, Region, City. View your latest visitors in real time.
  • Pages Transitions
    View what visitors did before, and after viewing specific page.
  • Page Overlay
    Display statistics directly on top of your website with our smart overlay.
  • Site speed & pages speed reports
    Keeps track of how fast your website delivers content to your visitors.
  • Track different user interactions
    Automatic tracking of file downloads, clicks on external website links, optional tracking of 404 pages
  • Analytics campaign tracking
    Automatically detects Google Analytics campaign parameters in your URLs.
  • Track traffic from search engines
    More than 800 different search engines tracked!
  • Accurately measure the time spent by visitors on your website (provides a more accurate bounce rate metric).
  • Scheduled email reports (PDF and HTML reports)
    Embed reports in your app or website (40+ Widgets available) or embed PNG Graphs in any custom page, email, or app.
  • Annotations
    Create text notes in your graphs, to remember about particular events.
  • With Custom Alerts you can monitor your business and receive alerts on your phone or by email when any of your Key Performance Indicator increases or decreases.
  • Visitor Log
  • Visitor Profile helps you understand each visitors’ individual behavior by summarizing and listing all their visits.
  • No data limit
    You can keep all your data, without any storage limits, forever!
    See our limits analytics data fact sheet.

Premium Features

  • Heatmap Analytics: Heatmaps, Scroll maps and Clicks of your users displayed in beautiful overlay heatmap reports.
  • Session Recording: record all activities on a page of a real visitor such as clicks, mouse movements, scrolls, window resizes, page changes, and form interactions. You can then replay these interactions in a video to see exactly how a visitor interacted with your website.
  • A/B Testing Platform: experiment and optimise your websites, apps and marketing campaigns by running A/B tests running increase your conversions.
  • Custom Reports: pull out the information you need in order to be successful and gain new insights. Save heaps of time, money, and reduce the risk of human error by creating new reports in just seconds.
  • Form Analytics: make your forms better at converting your users! See where and when do visitors leave your forms.
  • Media Analytics: powerful insights into how your audience watches your videos and listens to your audio (website).
  • Visualise your Conversion Funnels and understand where your visitors drop off to increase your conversions, sales and revenue with your existing traffic.
  • User Flow is a awesome visual representation of the most popular paths your users took through your website or app. Get more insights by analyzing those paths and where along in the path they exited your site.
  • Detailed Search Engine Keywords Performance: all keywords searched by your users on search engines like Google, Bing and Yahoo are now visible into your Referrers reports! The ultimate solution to ‘Keyword not defined’ and ‘keyword not provided’.
  • Multi Channel Conversion Attribution: get a clear understanding of how much credit each of your marketing channel (referrer) is actually responsible for to shift your marketing efforts wisely.
  • Roll-Up Reporting lets you aggregate data from multiple websites, mobile apps and shops into one (or more) Roll-Up site to gain new insights and save time.
  • Login SAML plugin lets your users log in Matomo (Piwik) using SAML. Compatible with any SSO Identity Provider such as OneLogin, Okta, Ping Identity, ADFS, Google, Salesforce, SharePoint.
  • Detailed Audit log of user activities happening in your analytics platform for better security and problem diagnostic.
  • White Label plugin lets you resell Matomo (Piwik) to your customers and giving them access to their analytics reports where all Matomo-branded widgets are removed.

Administration Options

More Goodness!

Tracking API

Data Export & APIs

Log Analytics: Import and Analyze your Server Logs

  • Reprocess historical data from your server logfiles
  • Report server errors and other http status codes
  • Track and identify search engine and other bots
  • Powerful Custom Data Platform and Data Management Platform
  • Keep your data private on your server


User Privacy

  • Privacy compliant web analytics including powerful GDPR tools for exercising data subjects rights.
  • Setting to anonymise your visitors’ IPs
  • Iframe included to let your visitor opt-out of Matomo (Piwik) tracking
  • DoNotTrack support by default
  • Asking for consent
  • Use 1st party cookies by default, with an option to enable third party cookies
  • Replace User ID with a pseudonym

Community Contributions

Matomo (Piwik) is an Award winning platform used by more than 1 million websites worldwide. We regularly release new versions.

Help & Support

With Matomo (Piwik) you are never alone or lost. We offer several powerful resources:

  • User guides: discover all features of Matomo (Piwik) and learn how to use them.
  • Glossary: all commonly used terms in Matomo Analytics (formerly Piwik Analytics).
  • FAQs: most frequently asked questions and answers.
  • Developer Zone: Code, Design & Innovate with the Matomo Analytics (formerly Piwik Analytics) platform.
  • Book a training workshop for you and your colleagues and help your organisation implement and use Matomo (Piwik) effectively.
  • Matomo (Piwik) community forums: free support by the community.
  • Business and Enterprise plans: paid support for medium to large businesses and corporate users of Matomo Analytics (formerly Piwik Analytics) who need to leverage the full power of the Matomo (Piwik) platform. (SLAs, Phone support, Account manager, by the creators of Matomo)

Our Roadmap is public and driven by the large community of users.

Any questions?

Many answers and more information about Matomo you can find here:

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