Reusing Matomo in any way is allowed as long as you respect the GPL license and the Matomo Trademark guidelines. Below you will find more information and pointers.
Using Matomo to track users in your commercial website or apps
The Matomo trademark
Please see the Matomo Trademark page for more details about how to reuse the name Matomo in your modified version of Matomo.
Selling Matomo related services
When you sell Matomo related services to businesses, you just need to make sure you respect the Matomo Trademark rules and the software licenses. We encourage you to provide Matomo related services to businesses in your country or region. For example many Matomo experts provide technical services for Matomo such as helping setup Matomo On-Premise for customers. Analysts and agencies also provide web analytics & growth services to help customers who use Matomo, make the most of their reports and find the best ways to grow their businesses.
Reselling Matomo with a custom branding (white labelled)
When you resell Matomo (Piwik) to customers, you may be interested in our White Label product which removes all the branded aspects of Matomo and lets you provide an immersive experience and your own custom brand.
Reselling Premium Features for Matomo to customers
If you are reseller, and your customers want to purchase premium plugins through your reseller business (instead of purchasing directly from the Matomo Marketplace), this is possible. Please reach out to the Support Team so we can provide the guidelines on how we work with resellers.
Customising Matomo sourcecode
When your product, software, or website uses Matomo but all the code (including your modifications) stays within your company or server, you have the freedom to keep your code and not be bound to the GPL License. For example, you can change the header and footer to reflect your brand, change the colors, or add new features and plugins on your own copy of Matomo.
Selling or distributing the sourcecode
When you distribute a modified version of Matomo, or a software that includes Matomo as a module, then you must give access to the code source and publish all the code under the GPL. You may want to learn more about the GPL License and look at the GPL FAQ.
Distributing a custom plugin for Matomo
You are allowed to create and sell plugins for Matomo. When you create and distribute a new custom plugin built for Matomo, as a Plugin developer it is allowed to release the plugin under a different license than GPL, as long as the plugin is distributed separately from the Matomo platform. For example some third party plugins from our open Marketplace may be released under a different license than GPL. Similarly individual components, libraries and plugins within a Matomo instance may be available for reuse under a different license. Please refer to the LEGALNOTICE file included in the distribution.
Help us make Matomo better
If you have any other questions or feedback about reselling Matomo Analytics to your customers, send us a message.