Online user data helps retailers understand customer behavior and drive conversions, and one analytics platform believes businesses should be able to leverage this information without compromising their customers’ anonymity.
Matomo in the press
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An open-source alternative to analytics products from Google, Adobe, and IBM, Piwik gives users total control over their website data. Released at the end of 2016, Piwik 3 serves up a sleek, modern user interface, increased performance, and streamlined usability.
A recent SitePoint article introduced a number of alternatives to the ubiquitous Google Analytics. Among them was Piwik — a self-hosted, open-source package that Jacco described as a “serious contender”. In this article, I’m going to look at Piwik in more detail, to assess that claim.
Piwik is leading the way when it comes to open source web analytics software. More than 1,000,000 websites are using Piwik for analytics […]. The team has just launched its 2.0 release with a brand new website and redesigned mobile app
The open source Web analytics program Piwik turned 1.0 in August, continuing its well-earned reputation as an easy-to-install, easy-to-use traffic monitoring solution.