Change the way you do web analytics forever with Matomo On-Premise!

Get maximum flexibility to do whatever you want and gain powerful insights to grow your business without data limitations or the need for multiple web analytics tools.

Self-host Matomo Analytics on your own servers to ensure data remains in your hands. It’s for this reason that Matomo On-Premise is, and forever will remain free to download.

100% data ownership

With Matomo, the philosophy around data ownership is simple, you own your data, no one else.

 The relationship remains between the website owner (you) and the visitor, with no external sources looking in.

This separates us from our competitors as you get a comprehensive tool that does the job and instills trust in the people who come to your site. When people see Matomo on websites, they can immediately know they’re being protected.

data ownership web analytics

Privacy, PII, and GDPR

Matomo Analytics is a platform that offers privacy by design, so you can take privacy and personally identifiable information (PII) very seriously – on our Cloud, On-Premise and Matomo for WordPress offerings.

You can easily configure Matomo to not process any PII. Become fully GDPR compliant and learn how you can better respect user privacy, while getting the insights you need for your business.

>> Learn more about Privacy

MetaLocator recommends Matomo

"We absolutely love Matomo. Metalocator needed a platform that provided unparalleled extendibility for endless customisations. In addition it was important to find a tool that gave 100% data ownership, had no data limits and was respectful of privacy."

Michael Fatica | Chief Executive Officer

Choose where in the world your data is stored

Hosting On-Premise means you control your own data and this may be a more secure option for your business. This is hugely appealing to industries that have strict data privacy policies or requirements like banking, insurance, or the government sector.

It also means you can define which country your data is located in as each country has different laws around who can assess your data.

>> Learn more about Flexibility

Raw data access

Raw data access lets you connect your Matomo to any data warehouse you’re already using. Easily import all of your user and customer data from Matomo into your data warehouse. This is useful when you want to merge this new trove of user data with existing systems (e.g. CRMs, e-commerce, billing, ERP etc.). Or, if you’re using a BI tool you can connect it to Matomo and query your users data in SQL and create reports in the BI system.

And if you ever want to move on to another analytics solution, feel comfortable knowing you won’t lose your historical data and can extract any behavioural data.

Log Analytics

No more restrictions!

100% Accurate Data - No Data Sampling

Did you know accurate data reporting is often capped? Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual.

This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point? Learn more about data sampling.

Take the challenge: Compare your Google Analytics data (sampled data) against your Matomo data.

Data Sampling Matomo vs Google Analytics. Matomo is 100% accurate.

No Data Limits

When you use Matomo On-Premise, It’s totally up to you how much data you store and for how long. No other tool can give you this freedom, which is a big bonus if your hosting business has demanding data requirements.

Avoid Google Analytics threatening to stop processing your data once you exceed their data limits.

>> Learn more

Google Analytics 10 million hits data limits

Maximum flexibility to have it entirely your way

Your business, your rules. Instead of having to work within the confines of the tool you’re using, Matomo’s flexibility allows you to choose one that can be tailored to meet any business needs you may have.

  • Cloud host or self host On-Premise  - Migrate your data between hosting options at any time 
  • Customisable & Extendable - Create your own features and completely change the user-interface.
  • Create your own web analytics platform to own and sell!
  • Mobile analytics to always have on the go
  • Endless possibilities through APIs
  • Free open-source analytics

Full peace of mind!


You are the owner of the data you collect and nobody else. 

Get full control over your data.

GDPR Manager

You can ensure your business and website stays GDPR compliant when using Matomo’s GDPR Manager.


Matomo is fully privacy compliant.

With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.

"As one of the leading secure and private email solutions attaches the utmost importance to security and respect for privacy. We therefore selected Matomo as our open source digital analytics platform, in order to track traffic on our commercial site while preserving total control of the data and fully respect the privacy of our users."

Patrick De Schutter | Co-Founder + Managing Director

Get the Complete Analytics experience ...

Don’t make any sacrifices when it comes to having powerful features that answer every question. Enhance your Matomo Analytics by adding the Premium Bundle to your free download.

These features include:

  • Heatmap Analytics
  • Session Recordings
  • Form Analytics
  • Custom Reports
  • A/B Testings
  • Media Analytics
  • Roll-up Reporting
  • White Label
  • Conversion Funnels
  • Multi Attribution
  • Users Flow
  • SEO Keyword Performance
  • Audit Log
  • SAML integration

Feel the full force of self-hosting a Powerful Web Analytics & Conversion Optimization platform, everything you need all in the one place. 

*You also have the option to purchase premium features individually.


Matomo Analytics for WordPress

Do you have a WordPress website?

Self-hosting just got easier for you! With a few clicks, you can now install Matomo directly in your WordPress. You get the benefits of On-Premise without needing the technical knowledge to install on your own servers.

Otherwise, if you don’t have a WordPress website, read on to see what hosting options will best suit you.

Analytics for WordPress

Choose the best hosting option for you - Matomo Cloud or Matomo On-Premise?

Conventionally, web analytics platforms are hosted through a cloud hosting service which makes it easy and convenient for users to begin using their platforms. However, cloud hosting may be restricting for your business requirements. 

Matomo offers both on-premise hosting and cloud hosting services.

Or are you wanting help installing Matomo On-Premise instead?