A hit can be either a tracked page view, an event tracking, a download, an outlink, an onsite search or a content tracking request.

Know how many page views your website is getting?
On average users track around 10-20% hits per page view. So if you track 100 page views, you would be tracking approx. 110 to 120 hits.

Know how many visits your website is getting?
On average our users track around 3 hits per visit. So if you track 100 visits, you would be tracking approx. 300 hits.

If you are using features like event tracking, then the number of hits will be typically higher.