When working on the first version of Matomo (Piwik), Matthieu was looking for a name that was unique, easy to remember, easy to pronounce, with as few letters as possible, and for which the domain name was still available. After a few hours of deliberation and creative thinking, and becoming inspired by the word “kiwi”, the name “Piwik” was born. The name ‘Piwik’ does not have a particular meaning, but we are on a mission: “To create, as a community, the leading international open source web analytics platform, that gives users full control of their data.”

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