Matomo Masterclasses

Official Matomo masterclass feed. Get exclusive tips on all things Matomo, marketing, privacy and web analytics from world class experts.

A New Dawn After the Sunset of Universal Analytics

Confidently navigate the transition from Universal Analytics and choose the right analytics solution for your organisation

How to Achieve Privacy-Friendly Web Analytics with Matomo

Learn how to achieve reliable web analytics while respecting visitors’ privacy with Matomo.

Accurate Multi-Touch Attribution in a Privacy-Conscious World

Discover how to bridge the privacy and data accuracy gap for reliable multi-touch attribution.

Cookieless 2024: How to Future-Proof Your Marketing Campaigns

Learn how to future-proofing your marketing strategy for a cookieless future.