Get the no data sampling advantage with Matomo

Data sampling can cost your business time, resources, and money

If you’re using Google Analytics (GA), you could be making costly business decisions based on inaccurate reports. This is because GA implements data sampling once you’ve collected a certain amount of data. So what you get in a GA report is an estimate rather than the full picture. 

While there is a calculation applied to get a sample that gives you good enough insights, we don’t encourage you to settle for just “good enough” data. To make confident, data-driven decisions, you’ll want the actual facts.

Matomo no data sampling

How can this cost your business?

Say you rely on Google to tell you which marketing channels to invest more time and money in. With data sampling, you could be finding that the inaccurate reports are leading you down the wrong path. You’re spending time looking into opportunities that may not be right for you. When your data is more accurate you can smartly invest in the right marketing channels without hesitation.

So if you’ve been making business decisions based on sampled data, now’s the time to change. You need to make sure you’re no longer missing out on crucial opportunities!

Matomo gives you an advantage that you can’t get from Google Analytics

With Matomo, you’re guaranteed 100% accurate data. Matomo doesn’t use data sampling on any of our plans compared to free Google Analytics (which has a threshold on how much data is analysed). 

With GA, your data is subject to the following general thresholds for sampling: 

  • Free GA: 500k sessions at the property level for the date range you are using
  • GA 360: 100M sessions at the view level for the date range you are using


GA then starts to sample all the data that’s collected after that data cap. E.g. when you collect 5 million page views or more – only 500K of that 5 million is accurate. The data for the remaining 4.5 million (90%) is an assumption based on the 500K sample size.

Google puts you at a disadvantage as you have to pay $150K/year for their GA360 suite just to get accurate reporting.

100% accurate data with Matomo
Accurate reporting with Matomo

"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium. My primary reason to use Matomo is to get the unsampled data, though it provides many other benefits over GA like full ownership of the analytics data. If your website gets lots of traffic and you can't afford an enterprise level tool like GA premium then Matomo is your best choice. I would even go ahead and say, why spend $150K a year (even if you can afford to) on GA premium, if there are better cheaper alternatives available."

More ways you can benefit from Matomo today

Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors. 

No data sampling means you can make impactful decisions based on 100% accurate reporting.

Matomo experts will save you time and money by providing guidance on how best to use your Matomo.

Create the tool of your dreams. Matomo can be customised and extended to meet your every need.

No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo.

Get an unlimited number of websites, users and segments. There’s also no limitation on how much data you store.

Easy to use

Easily navigate through a user-friendly interface to get the data you need, faster.

The comprehensive range of features gives you actionable insights and a complete picture of your customers.

Securely track personal data in accordance with privacy laws. This option is unavailable with GA.