Get the no data sampling advantage with Matomo
Data sampling can cost your business time, resources, and money
If you’re using Google Analytics 4 (GA4), you could be making costly business decisions based on sampled reports. Certain advanced Google Analytics analyses rely on data sampling once large event thresholds are exceeded, meaning some analyses are based on a representative subset of your data rather than every collected event.
While statistical sampling can provide useful estimates, we don’t believe you should have to settle for “good enough” insights. To make confident, data-driven decisions, you need reporting based on your full dataset of collected events.
How can this cost your business?
Imagine you’re relying on Google Analytics to decide which marketing channels deserve more of your budget. If your analysis is based on sampled data, you may be making important decisions using estimates rather than your complete dataset of collected events. This is particularly relevant for advanced analyses, such as Explorations, where Google Analytics may apply sampling once large event thresholds are exceeded. That can make it harder to confidently identify your highest-performing campaigns, optimise conversions, and allocate marketing spend where it will have the greatest impact.
With Matomo, every report is generated from your full dataset of collected events. Our unsampled reporting gives you the full picture, not a statistical sample, so you can make informed decisions and confidently invest in the channels that deliver the best results.
If you’ve been making business decisions using sampled reports, now is the time to change. Stop relying on estimates and start making decisions with confidence.
Matomo gives you an advantage that you can’t get from Google Analytics
Every business decision is only as good as the data behind it. With Matomo, every report is generated from your complete dataset of collected events. Unlike Google Analytics, which may use sampled data for certain advanced analyses, Matomo provides unsampled reports across all plans.
As your organisation grows, analysing larger datasets becomes increasingly important. While some advanced Google Analytics analyses rely on sampled data once event thresholds are exceeded, Matomo continues to generate reports from your complete dataset, giving analysts greater confidence in the results and ensuring consistency across their reporting.
Enterprise analytics platforms can introduce significant licensing costs as reporting requirements become more complex. With Matomo, you get complete-data reporting across all plans, without needing an enterprise licence solely to access unsampled reports.
Complete-data reporting and unsampled reports help you make every business decision with confidence.
"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium. My primary reason to use Matomo is to get the unsampled data, though it provides many other benefits over GA like full ownership of the analytics data. If your website gets lots of traffic and you can't afford an enterprise level tool like GA premium then Matomo is your best choice. I would even go ahead and say, why spend $150K a year (even if you can afford to) on GA premium, if there are better cheaper alternatives available."
More ways you can benefit from Matomo today
Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors.
No data sampling means you can make impactful decisions based on 100% accurate reporting.
Matomo experts will save you time and money by providing guidance on how best to use your Matomo.
Create the tool of your dreams. Matomo can be customised and extended to meet your every need.
No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo.
Get an unlimited number of websites, users and segments. There’s also no limitation on how much data you store.
Easy to use
Easily navigate through a user-friendly interface to get the data you need, faster.
The comprehensive range of features gives you actionable insights and a complete picture of your customers.
Securely track personal data in accordance with privacy laws. This option is unavailable with GA.
Own your data. Protect your privacy. Unlock better analytics.
Organisations should be able to understand their digital performance while mainteaning full ownership and control of their data.
No credit card required.