100% Data Ownership

You never have to worry about your data ending up in the wrong hands.

An open-source alternative that places data ownership back in your hands

The aim has always been to help decentralise the internet and provide a platform that hands control back to users. With Matomo, businesses and individuals can rest assured knowing that your data is 100% yours and the privacy of your users is respected. The relationship is between the website owner (you) and the visitor, with no external sources looking in. 

How can we guarantee you 100% data ownership?

Matomo On-Premise – gives you complete control. You download the application then host it on your own servers. You also get to choose where you want your data stored. Due to that, you have 100% data ownership as Matomo is hosted on your own servers and we have absolutely no way of gaining access to your data.

Matomo Cloud – when you choose Matomo Cloud, we acknowledge in our Terms that you own all rights, titles, and interest to your users’ data. We obtain no rights from you to your users data. This means we can’t on-sell it to third parties, we can’t claim ownership of it, you can export your data anytime and you can migrate between cloud hosting and hosting On-Premise for ultimate flexibility whenever you want.

Earning people's trust

Matomo continues to champion the right for people to be in control of their own information.

We believe because of that, we’ve been able to grow into one of the most trusted platforms in the world, currently used on over 1.5 million websites, in over 190 countries and in over 50 languages. 

While Matomo’s products have grown, our values remain the same – advocating for 100% data ownership, respecting user-privacy, being reliable and encouraging people to stay secure. Complete analytics, that’s 100% yours.

Something else that will never change is the right to freely self-host Matomo On-Premise; this way you can always host Matomo Analytics on your own servers without having to pay for it.

Matomo leading the charge

Matomo means ‘honesty’ in Japanese and leads the way in openness and transparency.

“Matomo will always be free and community-driven, just as Piwik was”, says Matthieu Aubry. “We have worked with hundreds of people to create the best open digital analytics solution in the world. We’re committed to giving every user full control of their data.”

Matomo is a complete, all-in-one, digital analytics solution that gives companies a 360 degree view of their users.

“They can grow their business while still keeping 100% ownership of their data, and being fully compliant with privacy laws”, says Matthieu Aubry. “We’re more motivated than ever to build on that, so Matomo stays ahead of the pack.”

The platform can be fully customised with hundreds of plug-ins, integrations and configurations. And if you’re wanting to make the switch to Matomo but worried about losing all your historic Google Analytics data, you can now import this directly into your Matomo with the Google Analytics Importer tool.

Data privacy now a global movement

We’re pleased to say we’re not the only ones who share this philosophy, web browsing companies like Brave have made it possible so you can browse the internet more privately; and you can use a search engine like DuckDuckGo to search with the freedom you deserve.

Join the Matomo revolution