Matomo Resources and Guides
The Hidden Analytics Accuracy Crisis
Automated traffic can make conversions, engagement and campaign performance harder to trust.
This guide shows how to spot the risk, reduce noise and make better decisions with your analytics data.
How you can use Matomo MCP to make faster, smarter decisions
Our new free guide shows you how to use Matomo MCP in practical workflows, from campaign reporting to audience analysis and stakeholder updates.
By the end, you’ll know how to use Matomo MCP to turn analytics questions into business decisions faster. No technical knowledge required.
How to start using Matomo's AI report
AI traffic is real, and it’s already in your analytics, whether you can see it or not. We put together a short guide that explains what each AI report shows, how to find it in your dashboard, and what to do with the data.
We put together a short guide to Matomo’s AI reports: what each one tracks, who it’s useful for, and how to get started in three steps.
No technical knowledge required.
Your Matomo Security Checklist
We’ve put together a practical security checklist that covers everything from 2FA to your API tokens.
Not technical? No problem. You can download the checklist and forward it to your IT team in one click.
It’s designed to be actionable, with clear difficulty levels and direct links to the relevant documentation.
The 2025 Ethical Marketing Field Guide
Discover how to build a privacy-first marketing strategy that drives results while maintaining trust and compliance.
Analytics maturity report for EU financial services
Explore how EU financial services can turn compliance challenges into opportunities for enhanced customer trust.
Web analytics guide: 3 reasons to switch from Google Analytics
Learn the top reasons to switch from Google Analytics, how Matomo compares, and how to get started effortlessly.
Switching web & app analytics providers: The essential checklist
Strengthen your web & app analytics, ensure compliance, and drive innovation—get the essential checklist for switching analytics providers now.
Cookieless 2024: How to future-proof your marketing
Discover the changes that are coming to third-party cookies and how you can seize the opportunity to thrive in a cookieless world.
Analytics, compliance and innovation: A leader's checklist
Navigate analytics, compliance, and innovation seamlessly—download the leader’s checklist for a smooth and strategic platform migration.
Certified ISO 27001:2022
Your analytics data is protected by globally recognised security standards. ISO 27001 certification means we follow the highest international standards for information security management.