There are different models to make sense of how to measure multiple touchpoints in the customer journey.
You can remove all direct traffic to your website from last interactions as often this provides little value.
Other models include assigning equal value to each touchpoint in the customer journey (Linear model). You can credit more value to the last interactions as you may feel they played a more important role (Time Decay model.) Or you can credit 40% of the value to the first interaction, 40% to the last interaction and 20% for anything in between (Position Based model.)
Identify which model works best for your business and get the insights you need in a matter of seconds.