A web analytics revolution has begun ...

Drive your business impact with the most powerful open web analytics and conversion optimisation platform that also gives you 100% data ownership, no sampling, full privacy compliance, and all the flexibility in the world!

No credit card required.

Trusted on over 1.4 million websites in over 190 countries.

Complete Analytics. 100% Yours.

Join the Matomo revolution

Matomo has revolutionised what an all-in-one web analytics platform should be.

  • Powerful Web Analytics Platform
  • Heatmaps, Sessions Recordings, A/B Testing, Funnels, Goals, Form Analytics
  • Visitor Profiles
  • Enhanced SEO Features
  • Matomo Tag Manager
  • GDPR Manager
  • Roll-Up Reporting
  • White Label

100% Accurate Data

Did you know accurate data reporting is often capped? Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual.

This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?

Take the challenge: Compare your Google Analytics data (sampled data) against your Matomo data.

Data Sampling Matomo vs Google Analytics. Matomo is 100% accurate.

"This tool (Matomo) without a doubt, is a serious contender of Google Analytics and serious threat to GA Premium."

Himanshu Sharma | Digital Marketing Consultant

Stay in full control of your data

With Matomo, the philosophy around data ownership is simple, you own your data, no one else.

Matomo gives you maximum flexibility. You can host your analytics on your own servers without limits or restrictions while ensuring your user’s privacy is fully respected.

No other analytics tool lets you be in complete control of your data.

  • 100% Data Ownership
  • Free open-source web analytics tool
  • User-Privacy Protection
  • Flexibility to host your analytics On-Premise or Cloud
  • Ensure you stay GDPR Compliant
  • No Data Limits
  • Reliable & Secure
  • Customisable & Extendable

What people are saying about Matomo

Currently trusted on over 1.4 million websites in over 190 countries. 

Be part of the revolution...

By choosing Matomo, you are joining an ever growing movement. You’re standing up for something that respects user-privacy, you’re fighting for a safer web and you believe your personal data should remain in your own hands, no one else’s.

Matomo Web Analytics - Conversion Optimization

We’re ready to champion the right for people to take back control of their data.

Are you ready to join?

No credit card required.