Google Analytics alternative that protects your data and your customers' privacy

Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership.

Trusted on over 1 million websites in over 190 countries.

United Nations uses Matomo
Ahrefs use Matomo
Amnesty stays secure with Matomo
NASA chooses Matomo Analytics to protect their users' privacy
European Commission uses Matomo Analytics

Boost your website performance in three easy steps

Start a 21-day free Cloud trial. No credit card required

Add tracking code to your website or mobile app

Start improving your website using real-time data, features and reports

Start a 21-day free Cloud trial. No credit card required

Add tracking code to your website or mobile app

Start improving your website using real-time data, features and reports

Recognised as a leading global web analytics solution

4.5/5

4.9 out of 5

4.9/5

5 out of 5

4.5/5

4.9 out of 5

LIVE MASTERCLASS

Cookieless 2024: How to Future-Proof Your Marketing Campaigns

Thursday, 15 December at 3:00 PM CET

Meet the speakers

LIVE MASTERCLASS

Cookieless 2024: How to Future-Proof Your Marketing Campaigns

Thursday, 15 December at 3:00 PM CET

Meet the speakers

Don’t damage your reputation with Google Analytics

You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”.

By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent. Read more.

Web analytics for WordPress

Be in full control with data ownership and privacy protection

With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence. We’re serious about privacy here at Matomo and keeping your business GDPR and CCPA compliant.

More reasons why our clients love Matomo

No credit card required

What our clients say about us

We’re trusted on over 1 million websites in over 190 countries. 

No credit card required