Privacy

Matomo Analytics was designed with privacy in mind. This means some privacy protections are enabled by default, and other features can be configured to enhance user privacy even further to follow the strictest of privacy laws. Matomo gives you full control over your analytics—allowing you to decide how much data to collect and what level of detail you need. Whether you require only basic insights or extensive analytics, Matomo provides the tools to help you meet your privacy obligations.

Below you will find guides on Compliance, GDPR, ePrivacy, Anonymise Data, Cookies, Consent, How to inform users, Opt-out tools and Data Retention.

PS: At Matomo, we also celebrate the Data Privacy Day every January 28th!

 

Getting started

Why is privacy so important? Configure Privacy Settings in MatomoPersonal data Matomo analytics collects and whyPrivacy considerations for personal data in analyticsData Sovereignty: Where your analytics data is stored

GDPR

What is GDPR?Exercise user rights in MatomoInform your users, Security and Documentation for GDPR complianceIs a Data Processing Agreement (DPA) available for GDPR compliance? Delete rows of a report and specific visits to clean-up some of the reporting data

ePrivacy

ePrivacy Directive, National Implementations and Website AnalyticsConfigure Matomo without tracking consent for French visitors (CNIL exemption)CNIL Compliance for Ecommerce TrackingCNIL with Consent: Tracking Ecommerce and other actions after consent is given

Compliance

Is Matomo Analytics GDPR compliant?Configure Matomo Analytics for HIPAA complianceConfigure Matomo Analytics for CCPA complianceConfigure Matomo Analytics for PIPL complianceConfigure Matomo Analytics for LOPDGDD and LSSI complianceConfigure Matomo Analytics for TDDDG (TTDSG) compliancePCI compliance

Anonymise Data

How does IP Address Anonymisation work in Matomo?Does Matomo log or track any (sensitive) data or text entered by users in my forms?Anonymize previously tracked raw data (visitors, visits) to remove personal data and delete database column valuesAnonymize the referrer informationDisable the visits log or the visitor profile featureDisable browser feature detection completelyDoes Matomo support IPv6 protocol?

Cookies

What cookies are created by the Matomo JavaScript Tracking client?Enforce tracking without cookiesGo cookieless (disable all cookies) for a visitorSegment people that have been identified using tracking cookies

Inform users

What data does Matomo track? Privacy policy: How do I update my privacy policy to explain Matomo Analytics?Display links to my “Privacy Policy” and/or “Terms & Conditions” to people who view Matomo reports

Data Retention

Configure Data RetentionHow do I delete historical Matomo data? (data retention for old web analytics raw data logs and/or old processed reports)When I enable “Purge old logs” in the Privacy settings, how do I make sure that no historical data is lost?Delete all statistics for a given website, or for all websites

Consent

Use Matomo Analytics without consent or cookie bannerTrack a visitor without cookies when they have not given consent for tracking cookiesAsk for user consent before using tracking cookies and/or measuring user analyticsDoes Matomo use a fingerprint and how is it processed?Is there a cookie-less alternative to Google Analytics?Using Osano Consent Manager CMP with MatomoUsing Osano Consent Manager CMP with Matomo Tag ManagerUsing Cookiebot Consent Manager CMP with MatomoUsing Cookiebot Consent Manager CMP with Matomo Tag ManagerUsing CookieYes Consent Manager CMP with MatomoUsing CookieYes Consent Manager CMP with Matomo Tag ManagerUsing Tarte au Citron Consent Manager CMP with MatomoUsing Tarte au Citron Consent Manager CMP with Matomo (Alternative Integration)Using Tarte au Citron Consent Manager CMP with Matomo Tag ManagerUsing Klaro Consent Manager CMP with MatomoUsing Complianz for WordPress Consent Manager with MatomoUsing Axeptio Consent Manager CMP with Matomo Tag ManagerMatomo & Google Consent Mode V2

Opt-out

Let visitors opt-out from trackingCustomise the colors, fonts, font sizes of the Opt-out form so it matches my website design and styles