Is there a privacy-friendly alternative to Google Analytics?

Yes! Matomo is a privacy-friendly alternative for Google Analytics.

Privacy advantages of using Matomo

✔ Matomo allows full data control, including storing data on your servers (if you use Matomo On-Premise)
✔ Matomo does not share data with any third-parties (unless you authorise us to)
✔ Matomo Analytics = first-party analytics (whether self-hosted, or host it in our cloud servers
✔ Matomo does not track cross-sites by default
✔ Matomo does not use the data for its own purposes
✔ Matomo can be configured to be used in some EEA countries without consent
✔ Matomo does not build advertising profiles
✔ Matomo lets you control what personal data you collect
✔ Matomo gives you a range of tracking options to choose from depending on your privacy needs
✔ Matomo does not sell, share, or process visitor data for advertising purposes
✔ Matomo users retain 100% control over their analytics data, ensuring it is not used for ad targeting

Privacy-friendly tracking options in Matomo

With Matomo, you have several options to track visitors:

  • Our JavaScript tracker lets you easily disable cookies for all visitors. Read more how disabling cookies in JavaScript tracker impact reports accuracy. Note that even without cookies, JavaScript tracking still collects data from visitor’s terminal device, so you must ensure compliance with regulations like GDPR and the ePrivacy Directive.
  • Conditional Cookie Usage Based on Consent – JavaScript allows you to enable or disable cookies based on consent status.
  • Use Log Analytics for Server-side Tracking – You can use Log Analytics to generate all reports from web server logs like Apache and Nginx without using any JavaScript tracker. This method does not collect client-side data but still provides valuable insights.
  • Server-side SDK – Track your visitors with one of our many SDKs directly from within your application (for example PHP, C#, Java). Unlike traditional tracking (which uses JavaScript embedded on webpages), SDK tracking can happen entirely on the server, without reliance on cookies or the user’s device.
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