Matomo basics under 30 minutes
New to Matomo? Start here. This short demo shows you the basics in under 30 minutes, no experience needed. Learn the essentials fast, even if you’ve never used an analytics tool before.
Matomo Resource Hub Getting Started
New to Matomo? Start here. Set up tracking, read your first reports and measure your first conversion, step by step and with no experience needed.
Get started with Matomo in 6 steps
Not sure where to start? You are in the right place. This guide walks you through the essentials, step by step, with no experience needed. You will set up tracking, read your first reports and measure your first conversion. Go at your own pace, and come back any time.
Set up Matomo tracking in 15 minutes
Connect your website to Matomo, choose the tracking method that works for you, and start collecting data.
You’ll finish with: Matomo tracking installed and ready to receive data.
Set up privacy the right way
Review the essential privacy settings for the data you collect, consent and data retention.
You’ll finish with: Your essential Matomo privacy settings reviewed and configured for your setup.
Read your first reports
Learn the three essential areas of Matomo: Visitors, Behaviour and Acquisition. Then use them to find your first useful insight.
You’ll finish with: Knowing where to look and how to answer a basic question with your data.
Track your first conversion
Choose one action that matters to your organisation, turn it into a Goal and test that Matomo records it.
You’ll finish with: Your first meaningful conversion being measured.
Make a dashboard for you and your team
Bring two or three important reports and KPIs into one view that you can easily check and share.
You’ll finish with: A simple dashboard showing the numbers that matter to you.
Need help?
Stuck somewhere? Find the right place to get help, from Matomo Support and the Knowledge Base to practical guides and live webinars.
The Getting Started checklist, all in one page
Like to tick things off as you go? We turned this guide into a one-page checklist.
Print it or keep it open beside you. Each item matches a lesson, so you always know what is done and what comes next.
How to start using Matomo’s AI report
AI traffic is real, and it’s already in your analytics, whether you can see it or not. We put together a short guide that explains what each AI report shows, how to find it in your dashboard, and what to do with the data. No technical knowledge required.