Make data-driven decisions based on how engaged your users are with your website.
Perhaps a large portion of your visitors only visit your website once and never come back, or perhaps they stay for less than 30 seconds and possibly only visit two or three pages each session.
You should be looking for opportunities so visitors stay on your website longer, see more pages and come back time and time again to become a loyal supporter of your brand.
Set a benchmark for how engaged you want your users to be, and implement strategies and learn from the insights to convert your website traffic faster.