Table of contents:
- 03. Making sense of the Matomo reports
- 04. Tracking Goals
- 05. Tracking Events
- 06. Segments
- 07. Funnels for Goals
- 08. Users Flow
- 09. Heatmaps & Session Recordings
- 10. Media Analytics
- 11. Form Analytics
- 12. Search Engine Keywords Performance
- 13. Custom Reports
- 14. Roll-Up Reporting
- 15. Multi Channel Conversion Attribution
- 16. A/B Testing
- 17. Activity Audit Log
- 18. White Label
- 19. Training conclusion
Section one - understanding web analytics
Section two - understanding Matomo features
03. Making sense of the Matomo reports
Running time: 13:22 minutes
When you’re new to web analytics it can often feel overwhelming to get up to speed on the various reporting features available. This tutorial shows how to simplify this reporting process. By the end of this video you’ll be able to see the value of the various reporting features available inside Matomo.
04. Tracking Goals
Running time: 5:46 minutes
To get the most out of your website, you’ll need your analytics tool to give you insights on improving goals.
What’s the objective of your website? More leads? More sales? Whatever it may be, the Goals feature is the starting point to measure the success of these crucial actions your visitors take on your website.
05. Tracking Events
Running time: 8:33 minutes
Event tracking lets you track how users are interacting with your website. It can tell you what they’re doing, where they’re going, and what they’re clicking on. This is useful to improve website user experience. You use this to track website behaviour in ways you can’t track by default.