Free Matomo training videos for all - become a web analytics expert today

Matomo’s short and informative training videos will educate you on the fundamentals of digital analytics and give you a step-by-step guide into Matomo Analytics features. 

Total running time (for 18 videos): 112 minutes

Section one - understanding web analytics

What is digital analytics?

Running time: 07:31 minutes

Learn why digital analytics is important. Start with the basics to understand:

  • website visitors
  • visitors website behavioural patterns
  • and which channels visitors used to find your website

What is Matomo Analytics?

Running time: 06:59 minutes

Now that you understand the fundamentals of digital analytics, it’s time to get an overview of what Matomo Analytics is.

Section two - understanding Matomo features

Making sense of the Matomo reports

Running time: 13:22 minutes

When you’re new to web analytics it can often feel overwhelming to get up to speed on the various reporting features available. This tutorial shows how to simplify this reporting process. By the end of this video you’ll be able to see the value of the various reporting features available inside Matomo.

Tracking Goals

Running time: 5:46 minutes

To get the most out of your website, you’ll need your analytics tool to give you insights on improving goals.

What’s the objective of your website? More leads? More sales? Whatever it may be, the Goals feature is the starting point to measure the success of these crucial actions your visitors take on your website.

Tracking Events

Running time: 8:33 minutes

Event tracking lets you track how users are interacting with your website. It can tell you what they’re doing, where they’re going, and what they’re clicking on. This is useful to improve website user experience. You use this to track website behaviour in ways you can’t track by default.


Running time: 6.14 minutes

Learn how to analyse statistical trends of any specific segment e.g. only analyse a segment from a specific location, or who use a specific device or browser.

Funnels for Goals

Running time: 7:18 minutes

The funnels feature lets you measure the success of each step in the visitor journey on your website from landing page through to conversion.

Users Flow

Running time: 4:35 minutes

Users Flow lets you easily analyse the pathways your visitors are taking on your website.

Heatmaps & Session Recordings

Running time: 7:11 minutes

You can see how engaged visitors are on your most important webpages at a glance with Heatmaps & Session Recordings.

Media Analytics

Running time: 4:07 minutes

If video or audio is an important content medium for your business, then media analytics is the perfect feature to analyse the performance of the content your are creating.

Form Analytics

Running time: 5:03 minutes

Form Analytics lets you measure the success rates of your online forms and will help you create better forms for higher conversions. Forms can be crucial as the last step before people convert. So it’s important to get them right.

Custom Reports

Running time: 8.36 minutes

Custom reports lets you combine important metrics specific to you and your business. This advanced level of reporting can give you an edge as you’re spending time only on the reports that matter most to you.

Roll-Up Reporting

Running time: 5:48 minutes

With roll-up reporting you can save time by combining multiple websites for easier reporting inside the one dashboard.

Multi Channel Conversion Attribution

Running time: 3:54 minutes

Multi Attribution lets you measure the success of every touchpoint in the customer journey. 

A/B Testing

Running time: 16:17 minutes

Don’t make assumptions when updating your website as you can learn exactly what resonates with your visitors by testing different headlines, CTA buttons, page layouts and more.

Activity Audit Log

Running time: 3:27 minutes

Stay secure by keeping track of all actions performed by team members and suppliers in you Matomo account with the activity audit log.

White Label

Running time: 3:25 minutes

Stylise your Matomo account to look and feel like yours and your client’s brand by customising your logo, interface colours and more.

Training conclusion

Running time: 1:11 minutes

Congratulations on making to the end of the training videos! Thank you for taking the time to upskill and learn how to make the most of your Matomo.

Have you seen the Matomo Tag Manager training page yet?

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