Measure the most important metrics you need to grow your business through goal tracking.

Whatever type of business you are running, your website has a purpose and the way to measure the valuable actions you want your visitors to take on your website is through the Goals feature.

Learn about Matomo’s Goals feature

What is most important to your business? Is it to get leads from your sign-up forms? Perhaps sales of your products or registrations? A goal, otherwise known as a conversion, is the measure of a successful action that you want your visitors to take.

Get an accurate measure for your ROI

With Goals you can get a complete picture of who the users are that are taking action on your website.

You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices are working and how engaged your visitors are before converting. Goals are crucial for building your marketing strategy and acquiring new customers.

See how changes affect goals over time

The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that lead to conversions over time.

This way you can see if your campaigns (SEO, PPC, newsletter, blogging etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in.

Easy to setup, easy to use

Goals is incredibly easy to set up and monitor.

It takes only seconds to begin tracking conversions and the impact it can have on the ROI for your business is huge!

Integration with Visitor Profiles

Learn the full behavioural patterns of any individual user who’s converting on your website. See what led them to take action, what they did after converting, and how visitors engage with your business over time.

There is no better way to evaluate the full customer journey of users who have taken important actions on your website.

Benefits of choosing Matomo


You are the owner of the data you collect and nobody else. 

Get full control over your data.


Generate as many goals on as many pages as you wish.

There are no limitations when using  this feature On-Premise.


Matomo is fully privacy compliant.

With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.

Cost effective

Monitoring and making data-driven decisions based on how your users are converting through Goals should be a given for any business of any size. You will be losing customers if you don’t start to learn where and who your customers are as Goals lets you rely on the facts.

Want to try Goals? Start your 21 day free trial today to use Matomo’s full suite of complete analytics.

Or are you wanting to learn more about using Goals for Matomo On-Premise instead?