Acquisition and Marketing Channels

Matomo measures how your visitors find your website and which channels they have used.

In this page you will find our guides on Acquisition reports in Matomo: attribution, search engines, websites, campaigns, including paid ads, social networks, segments and How-to guides.

 

Getting started

How do I measure marketing campaigns performance? (emails, ads, paid search, social media) What is Campaign Tracking?

Attribution

What is the default attribution model used in Matomo? What does Multi Channel Conversion Attribution do? Which attribution models does the multi attribution feature support?Create new visit whenever a user visits my website using a new campaign or a new website referrerEnable the Multi Channel Conversion Attribution for a goal or ecommerce orderWhen cookies are disabled by a visitor (cookieless tracking), how does it impact Matomo reports accuracy?Why are there sometimes 0 visits, but some conversions recorded, for example for a Keyword, a Website or a Custom Dimension?Matomo attributes conversions to the last seen referrer by default. How do I credit conversions to the first referrer instead?

Search Engines

What does “Keyword not defined” mean in the Referers > Search Engines keywords report?Does Matomo track search engine bots or other spider / robots? Where are my search keywords displayed?View my SEO search rankings evolution over timeWhat are the metrics available for each Search keyword?

Social Networks

Track user acquisition and social media activity with Matomo

Campaigns

What is Campaign Tracking? Build campaign tracking URLs Common Campaign Tracking Use Cases and ExamplesDisadvantages of Campaign Tracking URLsAnalyse marketing campaign reportsAdvanced: How to Manually Build Campaign Tracking URLs URL Builder – Marketing Campaign TrackingCustomize the Matomo Campaign parameters pk_campaign and pk_kwdDoes Matomo support Google Analytics campaign parameters (utm_campaign, utm_medium, utm_source, utm_term)?Visits and clicks data provided by search engines, ad networks or affiliates do not match Acquisition reports in MatomoTrack Google Ads Campaigns with Matomo

Segments

How do I get the most popular landing pages viewed by visitors coming through a specific channel type? (direct, search, website, social or campaign)Create a segment using the Acquisition Date condition

How to

Create a simple affiliates system and track new customers and new revenue for each affiliate

Troubleshoot

Visits from search engines or campaigns are not recorded, Matomo shows “There is no data for this report” for all Referrers reports.Referrer links are not showing in the Acquisition Websites; Direct Entry is too high

On-Premise FAQs

What is Search Engine Keywords Performance?Add the dimensions Campaign name, Campaign medium, Campaign source, Campaign keyword, Campaign content to a custom reportInstall the Marketing Campaigns Reporting plugin