Where are my search keywords displayed?

Once you have configured Matomo Search Engine Keywords Performance to import from Google Search Console, Yandex or Bing and Yahoo! keywords (which just takes a few minutes), the keywords will appear in Matomo.

You can view the Matomo reports in the following locations:

• Acquisition > Search Keywords Report
• Acquisition > All Channels Report and view the keywords in the Search Engine channel type as a subtable.

These reports help you understand which search queries drive traffic to your website, identify opportunities to improve SEO performance, and analyse how users discover your content through search engines.