Skip to content
Matomo
MENUMENU
  • Matomo
  • Why Matomo?
    • 100% Data Ownership
    • Privacy Protection
    • Product Features
    • Open Source
    • Flexibility
    • No Data Sampling
    • GDPR
    • Google Analytics Alternative
  • Use Cases
    • Complete Analytics
    • Intranet Analytics
    • Consent-Free Tracking
    • Tracking Personal Data
    • Marketing Attribution
    • No Limitations
    • Log Analytics
  • Cloud
  • On-Premise
    • Matomo On-Premise
    • On-Premise vs Cloud
    • Download for free
    • Marketplace
    • Support Plans
  • Pricing
    • Pricing
    • Contact Sales
  • Resources
    • NEW! 2025 Ethical Marketing Field Guide
    • Help
    • Blog
    • Guides
    • Masterclasses
    • Case Studies
    • Integrations
    • Contact the Matomo team
    • List of all features
    • Get involved
  • Log inHelpTRY IT FOR FREE
  • English
    • Français (French)

Matomo Knowledge Base

  • Getting started

    • Getting started

  • Installation & Maintenance

    • Matomo On-Premise (self-hosted)

    • Matomo for WordPress

    • Matomo Cloud

    • Import Google Analytics

    • Import Search Keywords

    • Geo Locate Visitors (On-Premise)

  • Manage Matomo

    • Websites

    • Users

    • Email Reports

    • Privacy

    • Security

    • Custom Alerts

    • White Label

    • Advertising Conversion Export

    • Data Quality

    • Single Sign-On (SSO)

  • Reports

    • Dashboard

    • A/B Testing

    • Acquisition and Marketing Channels

    • Behaviour

    • Cohorts

    • Content Tracking

    • Ecommerce

    • Event Tracking

    • Form Analytics

    • Funnels

    • Goals and Conversions

    • Heatmaps

    • Media Analytics

    • Multi Channel Conversion Attribution

    • Page Overlay

    • Page Transitions

    • Real-time reports

    • SEO Web Vitals

    • Session Recordings

    • Site Search

    • User IDs

    • Users Flow

    • Visitors

    • Crash Analytics

  • Reporting tools

    • Annotations

    • Custom Dimensions

    • Custom Reports

    • Data Selectors

    • Embedding Matomo

    • Graphs and Visualisations

    • Matomo Mobile app

    • Roll-Up Reporting

    • Row Evolution

    • Segmentation

  • APIs

    • Analytics API

    • Tracking API

    • Export data to other tools

    • Raw data

    • PHP Plugins API

    • Matomo Connector for Looker Studio

  • Tracking data

    • Integrations

    • JavaScript tracking

    • Apps & SDKs

    • Pixel tracking

    • Import Server logs

    • Exclusions

    • Consent Managers (CMP)

  • Matomo Tag Manager

    • Getting started with Matomo Tag Manager

    • Tags

    • Versions and Publish

    • Variables

    • Triggers

  • Videos

    • Videos

Company

  • About Matomo
  • History
  • Contributors
  • Hiring
  • Contact Us
  • Partner Programme

Support

  • Help Centre
  • Developers
  • Contact support

Sales

  • Contact Sales
  • Plans & Pricing

Product

  • Tag Manager
  • WordPress Plugin
  • URL Campaign Builder
  • Integrations
  • Open Source
  • Download Matomo
  • Changelog
  • Issue Tracker
  • GitHub
  • Feedback Panel
  • Data Warehouse Connector

Privacy

  • Cookie Notice
  • Data ownership
  • GDPR
  • Security
  • Matomo Cloud Privacy Policy
  • Website Privacy Policy

Resources

  • Blog
  • Case Studies
  • Newsletter
  • Guides
  • Masterclasses
  • Matomo in the Press
  • Press Enquiries
  • GDPR Timeline
  • How to Check Website Traffic

Comparisons

  • vs Google Analytics
  • vs Amplitude
  • vs Adobe Analytics vs Google Analytics
  • vs Piwik PRO
  • vs Firebase
  • vs Plausible
  • vs Fathom
  • vs Hotjar
  • vs WP-Statistics
  • vs Mixpanel
  • Top Web Analytics Tools

Industries

  • Banks 
  • Enterprise 
  • Financial Institutions 
  • Fintech
© 2025 matomo.org