SEO Web Vitals
Matomo enables you to track metrics for SEO Web Vitals. These are things such as your website’s page speed and loading performance, which can help with search engine optimisation. Search engines don’t want to send people to pages that appear jittery and take forever to load and as it reflects on their reputation. Therefore these core web vitals are being used more and more by search engines such as Google to rank websites and ensure a great page experience for users arriving on links from their results.