Advertising Conversion Export User Guide - Manage Matomo

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” goes the famous quote by John Wanamaker (1838-1922) and it is still very much true today. If you spend money on ads, you need to know how successful each of your paid ads really are and whether you make a return on your investment.

Getting insights into your ads usually requires that you embed third party advertising networks into your website and send them the information whenever a conversion happen. As integrating a tracking/conversion pixel of the advertising network for this manner often does not meet the privacy and security requirements, you can now use Matomo’s Advertising Conversion Export feature. This way you no longer need to put the tracking code for these third party ad networks into your site.

With Matomo’s conversion export feature you can automatically let Matomo generate a so called CSV export which can be used to import Matomo’s conversion data back into Google Ads, Microsoft Advertising or Yandex Ads.

Below you find detailed steps on how to set up the import / export for the different advertising networks.

Filter

Getting started

Where can I get the advertising conversion export feature?Which Advertising Networks are currently supported?Export conversions in the past Export Ads conversion to Facebook from Matomo

Set up the export

Set up conversion imports in Google Ads Set up conversion imports in Microsoft Advertising Set up conversion imports in Yandex Ads

On-Premise FAQs

Get the Advertising Conversion Export feature

Troubleshoot

Fix the error “Conversion with this timestamp and GCLID already exists”Fix the error “There is no conversion action with that name in the associated account.”Exported clickIDs have value as anonymized