“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” goes the famous quote by John Wanamaker (1838-1922) and it is still very much true today. If you spend money on ads, you need to know how successful each of your paid ads really are and whether you make a return on your investment.

Getting insights into your ads usually requires that you embed third party advertising networks into your website and send them the information whenever a conversion happen. As integrating a tracking/conversion pixel of the advertising network for this manner often does not meet the privacy and security requirements, you can now use Matomo’s Advertising Conversion Export feature. This way you no longer need to put the tracking code for these third party ad networks into your site.

With Matomo’s conversion export feature you can automatically let Matomo generate a so called CSV export which can be used to import Matomo’s conversion data back into Google Ads, Microsoft Advertising or Yandex Ads.

Below you find detailed steps on how to set up the import / export for the different advertising networks.