Ecommerce tracking in Matomo allows you to go far beyond just merely tracking how much money is coming into your bank account. Within Matomo’s Ecommerce reporting features, you can discover the specific website actions and traffic sources that lead to sales. This can help you optimise your website and marketing campaigns to increase your profitability.
Linking your analytics with ecommerce reporting can also help you catch issues. For example, you’ll be able to notice that a certain browser isn’t making sales due to website errors. Or perhaps you’ve been paying a lead source to receive thousands of visits, but ecommerce tracking reveals that it hasn’t resulted in a single sale. While engagement is important, revenue keeps a business going. Ecommerce tracking can help you attribute a sales value to every visitor on your website.