Heatmaps lets you record clicks, mouse movements, and scroll activities of your visitors on your website. Heatmaps helps you to find out where users think something is clickable but is not, whether there are parts of the page that are being rarely viewed or interacted with, what your visitors are actually looking for, how much of the page is visible when users view your page, and more. Heatmaps let you ultimately optimize your website and maximize your success.