Getting started with Matomo Tag Manager

Simply said, Matomo Tag Manager is a feature that takes Matomo Analytics to the next level. Similar to how a CMS brings you all the flexibility to publish content for your website, a Tag Management System (TMS) will allow you to easily embed 1st and 3rd party application resources into your website.

matomo tag manager overview

 

Getting started

What is a Tag Manager?Get the Matomo Tag ManagerBenefits and drawbacks of a tag management system (TMS)Privacy considerations when using a tag managerMigrating from Google Tag ManagerConfigure the tracking URL and ID Site in Matomo Tag ManagerChoosing your tracking method: Matomo Tag Manager or Matomo JS

Tag Manager components

Tags Versions and Publish Variables Triggers 

Container

Create a container in Matomo Tag Manager Install a tag manager container on your siteContainer dashboard in Matomo Tag ManagerMigrating from Google Tag ManagerStop GTM dataLayer values from overriding MTM dataLayer values

Security

Website security considerations when using a tag managerBlock custom templates that let Matomo admins run JavaScript on the website like “Custom HTML” or “Custom JS Function”Block certain tags, triggers, or variablesWho can create custom templates like “Custom HTML” or “Custom JS Function”?

How to

Track Pageviews of my website using Matomo Tag ManagerTrack Ecommerce interactions using the Tag Manager data layerTrack Page Scroll with Matomo Tag ManagerTrack Events in Matomo Using Existing GTM dataLayer Events and VariablesUse the Matomo Tag Manager with SharePoint Classic sitesMigrating from Google Tag ManagerStop GTM dataLayer values from overriding MTM dataLayer valuesSynchronise events from the GTM dataLayer to the MTM dataLayerCreate a trigger to track interactions on all nested elements

Consent Managers (CMP)

Integrate Consent Managers (CMP) with Matomo Tag ManagerUsing Cookiebot Consent Manager (CMP) with Matomo Tag ManagerUsing Osano Consent Manager (CMP) with Matomo Tag Manager