Matomo Tag Manager lets you manage all your tracking and marketing tags in one easy to use place. Tags are also known as snippets or pixels. Such tags are typically JavaScript code or HTML and let you integrate various features into your site in just a few clicks, for example: Analytics, Conversion Tracking, Exit popups and surveys, Remarketing, Social widgets, Affiliates, Ads, and more.

It makes your life easier when you want to modify any of these snippets on your website as you will no longer need a developer to make the needed changes for you. Instead of waiting for someone to make these changes and to deploy your website, you can now easily make the needed changes yourself.