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Official Matomo Blog

News from privacy-first Google Analytics alternative, Matomo.

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Piwik Analytics becomes Matomo to reflect Users’ Privacy Focus

October 31, 2018January 10, 2018 by Matomo Core Team

One of the world’s leading analytics software platforms is changing its name. Piwik is the sixth most-used web and mobile analytics computer solution worldwide. It is now changing its name to Matomo. The name change comes after 10 years of …

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Categories Press Releases

Piwik is now Matomo – Announcement

March 18, 2026January 9, 2018 by Matomo Core Team

You may be surprised to read this announcement, but no stress, take a deep breath, nothing big is going to happen, it is just our name that is changing and here are the reasons why. Why are we changing from …

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Categories Product News

The ultimate solution to knowing how your business is performing overall

January 7, 2018 by InnoCraft

Would you like to know how your business is performing overall at a glance? Guess what, you can now do this easily with Roll-Up Reporting. What is Roll-Up Reporting about? Roll-Up Reporting is a premium feature which you can acquire …

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Categories Community, Plugins

How to track WooCommerce orders in Matomo

January 3, 2018 by InnoCraft

According to several sources (datanyze.com, builtwith.com, …) 20% of all online stores are using the WooCommerce WordPress solution. As a result, we thought some of you would be interested in knowing how you can track WooCommerce orders in Matomo (Piwik) …

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Categories Community, Plugins

Make better marketing decisions with attribution modeling

April 29, 2020December 19, 2017 by InnoCraft

Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets? When you look at which referrers contribute the most to your goal …

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Categories Analytics Tips, Plugins

How to measure the performance of a newsletter (or any email) with Matomo

March 10, 2020December 19, 2017 by InnoCraft

To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …

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Categories Analytics Tips, Community

How to Track Google Ads Campaigns with Matomo

January 2, 2025December 19, 2017 by Matomo Core Team

This blog was last updated: 5 July 2024 Ad campaign and conversion tracking are critical to understanding what works and what doesn’t, so you can optimise, reduce ad spend and improve your overall return on investment. For those considering switching …

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Categories Analytics Tips, Community

Matomo 2 reaches end of life soon (December 2017), update now!

December 7, 2017 by Matomo Core Team

In less than three weeks, Matomo (Piwik) 2 will be no longer supported. This means that no further (security) updates will be released for this version. As per our Long Term Support announcement, Matomo 2.X is supported for 12 months …

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Categories Community

Secure and track every change to your Matomo installation with the Activity Log plugin

August 9, 2023November 14, 2017 by InnoCraft

Are you wondering how your colleagues are using Matomo (Piwik)? Would you like to know if an unauthorized user got an access to your installation? Would you like to remember the last actions you performed in Matomo some weeks ago? …

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Categories Plugins

Power-Up your Matomo installation with Custom Reports

November 13, 2017November 13, 2017 by InnoCraft

Would you like to create a report in Matomo (Piwik) with just the data you want and nothing else? Would you like to be free to decide the shape of it? Are you struggling with the Matomo database and wish …

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Categories Plugins
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