We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility. Here’s what’s changing: Setting up and managing funnels is now easier than ever Previously, creating funnels was tedious and required going through the Goals …
In our latest release (Matomo 4.16), we’ve enhanced visibility to the premium On-Premise features within Matomo. Now, it’s easier to maximise the potential of your Matomo On-Premise setup while also supporting our open-source project. By default, Matomo On-Premise instances will …
Bugs and development go hand in hand. As code matures, it contends with new browser iterations, clashes with ad blockers and other software quirks, resulting in the inevitable emergence of bugs. In fact, a staggering 13% of all pageviews come …
Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content? By testing, …
The moment you start to understand your users’ behaviours is the moment you can stop guessing about your website strategy. User behavioural analytics (UBA) give your business unique insights into your customers. How your visitors behave on your site helps …
Heatmap software is critical in improving website conversions. Why? Because it provides customer-centric insights. In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not. Using heatmaps to track factors such as usability, compare …
One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with …
SEO Web Vitals track your critical website performance metrics and are a core element of SEO best practice. Start using Matomo SEO Web Vitals to monitor your website performance, optimise your visitor experience, improve your search result rankings, and see …
If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. In this blog, we’ll cover: What is a tag manager? …
Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of …