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Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals. Conversion Rate Optimization When we talk about optimizing websites to improve and increase conversions, …
Read MoreBlog series part 3: How to increase conversions and meet your business goals with Matomo
Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering …
Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be …
Read MoreBlog series part 1: How to use Matomo to increase customer acquisitions for your business
If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. What’s a tag manager? If you’re not familiar with Google …
Read MoreFind a great Google Tag Manager alternative in Matomo Tag Manager
You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, …
Read MorePaid Advertising Performance – target the right customers and invest confidently
There’s no doubt about it, the free version of Google Analytics offers great value when it comes to making data-driven decisions for your business. But as your business starts to grow, so does the need for a more powerful web …
Read MoreWhy Matomo is a serious alternative to Google Analytics 360
Our new website needs a new tagline! We’ve been going with the words “liberating analytics” for a few years and believe it’s time for a refresh. Coming up with a new tagline is leading to a few sleepless nights so …
Kia ora from the marketing team! Marketing team? That’s right! You haven’t heard from us in the past, but we’ve been working in the background to create a better experience for you, our dedicated Matomo community. Kia ora? Well, that …