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Marketing

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Stay up to date with the latest news from the Matomo marketing team.

How to increase conversions to meet your business goals

January 27, 2021September 16, 2020 by Joselyn Khor

 Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals. Conversion Rate Optimization When we talk about optimizing websites to improve and increase conversions, …

Read MoreHow to increase conversions to meet your business goals

Categories Analytics Tips, Marketing

How to increase engagement and convert them into customers

January 27, 2021September 8, 2020 by Joselyn Khor

Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering …

Read MoreHow to increase engagement and convert them into customers

Categories Analytics Tips, Marketing

How to use web analytics to acquire new customers

January 27, 2021September 2, 2020 by Joselyn Khor

Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be …

Read MoreHow to use web analytics to acquire new customers

Categories Analytics Tips, Marketing

Find a great Google Tag Manager alternative in Matomo Tag Manager

October 8, 2020April 29, 2020 by Joselyn Khor

If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. What’s a tag manager? If you’re not familiar with Google …

Read MoreFind a great Google Tag Manager alternative in Matomo Tag Manager

Categories Analytics Tips, Development, Marketing, Plugins

Paid Advertising Performance – target the right customers and invest confidently

April 21, 2020 by Joselyn Khor

You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, …

Read MorePaid Advertising Performance – target the right customers and invest confidently

Categories Development, Marketing, Plugins

Why Matomo is a serious alternative to Google Analytics 360

November 29, 2019December 12, 2018 by Jake Thornton

There’s no doubt about it, the free version of Google Analytics offers great value when it comes to making data-driven decisions for your business. But as your business starts to grow, so does the need for a more powerful web …

Read MoreWhy Matomo is a serious alternative to Google Analytics 360

Categories Marketing

Tagline challenge: what’s in a tagline?

October 23, 2018 by Joselyn Khor

Our new website needs a new tagline! We’ve been going with the words “liberating analytics” for a few years and believe it’s time for a refresh. Coming up with a new tagline is leading to a few sleepless nights so …

Read MoreTagline challenge: what’s in a tagline?

Categories Marketing

Projects from behind-the-scenes

September 28, 2018September 28, 2018 by Jake Thornton

Kia ora from the marketing team! Marketing team? That’s right! You haven’t heard from us in the past, but we’ve been working in the background to create a better experience for you, our dedicated Matomo community. Kia ora? Well, that …

Read MoreProjects from behind-the-scenes

Categories Marketing

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