News from privacy-first Google Analytics alternative, Matomo.
Get RSS feed
In the web analytics world, we have no shortage of data — clicks, views, scrolls, bounce rates — yet still struggle to extract valuable, actionable insights. There are facts and figures about any action anybody takes (or doesn’t take) when …
In the third quarter of 2024, data breaches exposed 422.61 million records, affecting millions of people around the world. This highlights the need for organisations to prioritise user privacy. Privacy-enhancing technologies can help achieve this by protecting sensitive information and enabling …
Google Analytics (GA) is the most widely used analytics platform, with 50.3% of the top 1 million active websites using it today. You’re probably using it right now. But despite being a free tool, Google Analytics is proprietary software, which means you’re …
Without data, you’ll get lost in the sea of competition. This is even more important for large organisations. Data helps you: How do you get the benefits of data in a large organisation? Enterprise web analytics. In this guide, we’ll …
MatomoCamp is back for its 2025 edition — and the Call for Speakers is now open until July 31st! As proud sponsors of this unique, community-driven event, we’re excited to invite experts, enthusiasts, and curious minds to contribute to MatomoCamp …
Marketers must reach the right person at the right time with the most relevant messaging. Customers now expect personalised experiences, which means generic campaigns won’t work. Audience segmentation is the key to doing this. This isn’t an easy process because …
Server-side tracking vs client-side tracking: What you need to know Today, consumers are more aware of their online privacy rights, leading to an extensive use of ad blockers and stricter cookie policies. Organisations are facing some noteworthy challenges with this …
The web—and search engines in particular—make it easier than ever for businesses of any size to reach an international audience. A multilingual website makes sense, especially when the majority of websites are in English. After all, you want to stand out …
Matomo introduces a global Partner Programme designed to connect organisations with trusted local experts, advancing its commitment to privacy, data sovereignty, and localisation. Wellington, New Zealand – 25 June 2025 — Matomo, the leading web analytics platform, is proud to …
You probably made the switch to Google Analytics 4 (GA4) when Google stopped collecting Universal Analytics (UA) data in July 2023. Up to that point, UA had long been the default analytics platform, despite its many limitations. This was mostly because everyone …