News from the experts of the Open Analytics Platform Matomo (formerly Piwik)
Get RSS feedUser behavioural analytics (UBA) give your business unique insights into your customers. Where traditional website metrics track what actions are completed or how many visitors you have, user behaviour shows the driving factors behind those actions. UBA tools such as …
Heatmap software is critical in improving website conversions. Why? Because it provides customer-centric insights. In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not. Using heatmaps to track factors such as usability, compare …
One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with …
SEO Web Vitals track your critical website performance metrics and are a core element of SEO best practice. Start using Matomo SEO Web Vitals to monitor your website performance, optimise your visitor experience, improve your search result rankings, and see …
MatomoCamp is the first online event developed by and for the Matomo community. The key purpose of MatomoCamp is to encourage knowledge-sharing, it’s all about helping and learning from each other. When is MatomoCamp? MatomoCamp will be held on November …
Matomo is proud to be named as one of the top global Web Analytics Software solutions for 2021. From a substantial list of 320 products, Capterra analysed data and user reviews to identify the current top global web analytics solutions. …
Welcome to Data Privacy Day 2021! This year we are excited to announce that we are participating as a #PrivacyAware Champion for DPD21 through the National Cyber Security Alliance. This means that on this significant day we are in partnership …
The moment we’ve all been waiting for is here … Matomo Analytics 4 has launched!! We’re incredibly grateful for all community members and contributors who’ve helped with improvements, and our awesome team for all the fixes. We can’t wait for …
Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals. Conversion Rate Optimization When we talk about optimizing websites to improve and increase conversions, …
Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering …