Goals and Conversions User Guide - Reports

The Goals feature within Matomo helps track your website performance against business objectives. These include objectives such as, lead generation, online sales and increased brand exposure.

Goals are potentially the most important part of your analytics tracking. Well-defined goals can help you to understand things like, the type of visitors converting on your website objectives, the marketing channels those visitors are coming from, and why some visitors aren’t converting. Goals data can help you improve your website in under-performing areas so you can convert more visits to leads. They can also help you identify the most beneficial marketing channels to focus on.

On every website, there are specific actions visitors take which contribute to objectives. These actions will vary, but could be as simple as visiting a specific page, or submitting an online form. As these goals vary between sites, you will need to manually configure them to collect useful data.

Filter

Getting started

Example use cases for Goal tracking

Create and manage

Create a Goal in Matomo Manage Goals Create a newsletter lead form subscriptions goal Create a promotional PDF downloads goal Create a social media share goal Check in real-time whether my goal conversions are triggered correctly on my website Update the currency used in the website Manually trigger Goals in Matomo with JavaScript

Analyse goals

Analyse Goal reports and conversion rates View Goal reports in Dashboard, email reports, and setup custom alerts Why does the Channel Type Report data differ in standard and custom Goal Reports?

Optimise

Visitors are not finishing the process of converting the goals, how can I learn more and increase my conversions?

Attribution

Enable the Multi Channel Conversion Attribution for a goal or ecommerce order