Import Search Keywords

Most search engines no longer include keyword data in referrer URLs, often displaying 'keyword not defined' instead of the actual search queries in web analytics reports. This makes it difficult to understand how users find your website through search engines.

Matomo’s Search Engine Keywords feature helps address this limitation by retrieving keyword reports for searches on Google, Bing, and Yahoo. These reports reveal the types of queries that led to your website appearing in search results and the keywords that generate the most traffic to your site. For example, if a visitor searches for 'budget calculator' on Google and clicks your website, Matomo can track this keyword in your reports.

By integrating Search Engine Keywords reports into Matomo, you can gain insights into search performance to optimise your SEO strategy. This is a premium feature included in Matomo Cloud plans and available to purchase on the Matomo Marketplace for Matomo On-Premise.

 

Getting started

Is is possible to import keyword data from other search engines than Google, Yandex, Bing and Yahoo?What do I need to import my Google Search Keywords?Do I need to set up a Google account for Search Console?

Set up the import

Import Google Search keywords in Matomo Import Bing and Yahoo! search keywords into Matomo Import Yandex search keywords into Matomo

Analyse Search Keywords

Where are my search keywords displayed? Analyse search keywords reportsHow often are the crawling overview metrics updated?

Troubleshoot

How often will the search engine keywords data be imported?Why is my Google keyword data not available for the most recent days?Why are my Google keywords not showing up in the Search Keywords report?Why do I still see “keyword not defined” in some of my reports?How do I import Google keywords from multiple protocols/sub-domains into one Matomo website? (using domain property)When I Start the oAuth process for Search Keywords import, why do I get redirected to my homepage?Why isn’t the Google keyword data available for dates older than 3 months?Google Search Console does not show any Google search keywords, or very few, what should I do?Fix error “Forbidden you do not have permission to access this resource”

On-Premise FAQs

Get the Search Engine Keywords Performance featureTrigger the keywords import manually