Matomo launches AI Assistants tracking to help organisations measure AI chatbot and agent traffic while maintaining accurate, privacy-first web analytics.
How many tabs do you have open right now? If you’re like most analytics professionals, the answer is “too many”… and at least one of them is a dashboard you meant to check an hour ago. Context switching kills productivity. …
Server-side tracking vs client-side tracking: What you need to know Today, consumers are more aware of their online privacy rights, leading to an extensive use of ad blockers and stricter cookie policies. Organisations are facing some noteworthy challenges with this …
In today’s digital landscape, protecting user privacy isn’t just about compliance—it’s about building trust and demonstrating respect for user choices. Even though you can use Matomo without requiring consent when properly configured in compliance with privacy regulations, we’re excited to …
We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility. Here’s what’s changing: Setting up and managing funnels is now easier than ever Previously, creating funnels was tedious and required going through the Goals …
We’re planning to release the first beta of Matomo 5 in a few weeks. For making it easy for Matomo users to be able to upgrade to this beta, it would be great to have as many plugins on the …
Matomo includes a built-in opt-out form that you can add to your website so you can provide your visitors with the choice to opt-out of Matomo tracking. Up until Matomo 4.12.0 the built-in opt-out form relied on iFrame technology which …
The moment we’ve all been waiting for is here … Matomo Analytics 4 has launched!! We’re incredibly grateful for all community members and contributors who’ve helped with improvements, and our awesome team for all the fixes. We can’t wait for …
If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. In this blog, we’ll cover: What is a tag manager? …
Last year the Chromium browser team announced they would change their default behaviour for cookies. In particular about a property called samesite. Over the last few months, we have made various changes to our cookie handling to get Matomo ready …