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Analytics Platform – Matomo

Analytics Platform - Matomo

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Introducing Improvements to the Opt-Out Form Feature

March 18, 2026September 18, 2022 by Matomo Core Team

Matomo includes a built-in opt-out form that you can add to your website so you can provide your visitors with the choice to opt-out of Matomo tracking. Up until Matomo 4.12.0 the built-in opt-out form relied on iFrame technology which …

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Categories Product News

Announcing Matomo 4: More security, privacy and better performance

November 24, 2020November 17, 2020 by Matomo Core Team

The moment we’ve all been waiting for is here … Matomo Analytics 4 has launched!! We’re incredibly grateful for all community members and contributors who’ve helped with improvements, and our awesome team for all the fixes.  We can’t wait for …

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Categories Product News, Community, Security, Privacy

Find a great Google Tag Manager alternative in Matomo Tag Manager

January 20, 2022April 29, 2020 by Joselyn Khor

If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. In this blog, we’ll cover: What is a tag manager? …

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Categories Marketing, Analytics Tips, Product News, Plugins

New cookie behaviour in browsers may cause regressions

March 11, 2020February 24, 2020 by Matomo Core Team

Last year the Chromium browser team announced they would change their default behaviour for cookies. In particular about a property called samesite. Over the last few months, we have made various changes to our cookie handling to get Matomo ready …

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Categories Product News, Community

Matomo Analytics has launched on the WordPress Directory!

February 18, 2020February 17, 2020 by Matomo Core Team

3…2…1…Matomo Analytics launches on the WordPress directory! We’re so excited to announce that Matomo Analytics is now live on the WordPress Plugin Directory 🎉🎉🍻 The team has been working tirelessly to bring this to life. Two years it was only …

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Categories Product News, Community, Plugins

Date and segment comparison feature

October 31, 2019October 31, 2019 by Matomo Core Team

Get a clearer picture with the date and segment comparison feature What can you do with it? What are the benefits? Make informed decisions faster by easily comparing different segments and dates with each other. Compare report data for multiple …

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Categories Analytics Tips, Product News

What is Google Analytics data sampling and what’s so bad about it?

June 19, 2020August 16, 2019 by Joselyn Khor

What is Google Analytics data sampling, and what’s so bad about it? Google (2019) explains what data sampling is: “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information …

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Categories Product News, Analytics Tips

How to analyse 404 pages

July 9, 2019July 1, 2019 by Matomo Core Team

How to analyse “not found” pages (404) in digital analytics Have you ever sent out a newsletter and one link wasn’t active yet? Would you like to know how many users get affected when this happens? Would you like to …

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Categories Product News, Plugins

Matomo Tag Manager out of beta, now available!

May 21, 2020December 11, 2018 by Matomo Core Team

Matomo’s free open-source Tag Manager is out of beta and now available in Matomo 3.7.0! 🎉 Want to get Tag Manager for yourself? For those who already have Matomo On-Premise installed, you simply need to update to Matomo version 3.7.0 …

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Categories Product News, Community

Developers and vendors: Want a Matomo Hoodie? Add a tag to the Matomo Open Source Tag Manager and this could be yours!

June 7, 2018 by Matomo Core Team

The Free Open Source Tag Manager is now available as a public beta on the Matomo Marketplace. Don’t know what a Tag Manager is? Learn more here. In Short: It lets you easily manage all your third party JavaScript and …

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Categories Product News, Community
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