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Official Matomo Blog

News from privacy-first Google Analytics alternative, Matomo.

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Understanding User Flow: Eight Practical Examples for Better UX

October 4, 2024 by Daniel Crough

Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a mess rather than a masterpiece. Similarly, designing a website without …

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Categories Analytics Tips, UX

Strategies for Reducing Bank Customer Acquisition Cost [2024]

October 4, 2024September 24, 2024 by Daniel Crough

Acquiring new customers is no small feat — regardless of the size of your team. The expenses of various marketing efforts tend to pile up fast, even more so when your business operates in a highly competitive industry like banking. …

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Categories Banking and Financial Services

Marketing Analytics in Banking: How to Be Effective and Compliant

January 3, 2025September 17, 2024 by Daniel Crough

Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics as the biggest skill gap in their department.

Categories Banking and Financial Services, Marketing, Privacy

Overcoming Fintech and Finserv’s Biggest Data Analytics Challenges

October 4, 2024September 13, 2024 by Daniel Crough

Find out the top data analytics risks facing the fintech industry and discover what companies can do to overcome these challenges.

Categories Banking and Financial Services, Marketing, Security

7 Fintech Marketing Strategies to Maximise Profits in 2024

November 6, 2024July 24, 2024 by Matomo Core Team

Fintech investment skyrocketed in 2021, but funding tanked in the following two years. A -63% decline in fintech investment in 2023 saw the worst year in funding since 2017. Luckily, the correction quickly floored, and the fintech industry will recover …

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Categories Analytics Tips, Banking and Financial Services

Fintech Content Marketing: 10 Best Practices & Growth Strategies

November 6, 2024July 24, 2024 by Matomo Core Team

Content marketing is an effective strategy for growth and building trust. This is especially true in the fintech industry, where competition is intense and trust is crucial. Content marketing helps you strengthen customer relationships, engage your audience, and differentiate yourself …

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Categories Analytics Tips, Banking and Financial Services

OCPA, FDBR and TDPSA – What you need to know about the US’s new privacy laws

July 22, 2024 by Daniel Crough

On July 1, 2024, new privacy laws took effect in Florida, Oregon, and Texas. People in these states now have more control over their personal data, signaling a shift in privacy policy in the United States. Here’s what you need …

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Categories Privacy

Multi-Site Management (Quick-Start Guide)

November 6, 2024July 18, 2024 by Matomo Core Team

Do you run multiple websites? Or, you’re expanding from one to two sites? Multi-site management isn’t an easy task. While there are dozens of reasons why you may need to operate several sites, like brick and mortar stores opening new …

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Categories Analytics Tips

A Guide to Bank Customer Segmentation

November 6, 2024July 18, 2024 by Matomo Core Team

Banking customers are more diverse, complex, and demanding than ever. As a result, banks have to work harder to win their loyalty, with 75% saying they would switch to a bank that better fits their needs. The problem is banking …

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Categories Analytics Tips, Banking and Financial Services

Export your data from Universal Analytics or Universal Analytics 360

June 27, 2024June 26, 2024 by Matomo Core Team

How to export your data We would love for you to try Matomo, but first let’s get your data from Google: Export your UA360 data Export or archive your UA data Import your data to Matomo Here’s how to Import …

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Categories Analytics Tips, Uncategorized
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