News from the experts of the Open Analytics Platform Matomo (formerly Piwik)
Get RSS feed
You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, …
Read MorePaid Advertising Performance – target the right customers and invest confidently
Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of …
Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a …
Read MoreMatomo vs WP-Statistics – which web analytics plugin suits you best?
With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions. …
While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection. Firstly what does Google Analytics …
Read MoreSwitch to Matomo for WordPress from Google Analytics
It’s been almost two years since the GDPR came into effect and turned the online world on its head. Confusion around cookies/cookie consent/cookie compliance remains till today. So we’d like to take this chance to talk more about the supposed …
Read MoreYour guide to cookies, web analytics, and GDPR compliance
Accurately measuring the success of your customer’s journey on your website is vital to increasing conversions and having the best outcome for your business. When it comes to website analytics, the Funnels feature is the best place to start measuring …
Last year the Chromium browser team announced they would change their default behaviour for cookies. In particular about a property called samesite. Over the last few months, we have made various changes to our cookie handling to get Matomo ready …
Read MoreNew cookie behaviour in browsers may cause regressions
3…2…1…Matomo Analytics launches on the WordPress directory! We’re so excited to announce that Matomo Analytics is now live on the WordPress Plugin Directory 🎉🎉🍻 The team has been working tirelessly to bring this to life. Two years it was only …
Read MoreMatomo Analytics has launched on the WordPress Directory!
Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy. This …