News from the experts of the Open Analytics Platform Matomo (formerly Piwik)
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The last thing you want is to invest your advertising dollars in channels, campaigns and ads that don’t work. But B2B marketing attribution — figuring out which marketing efforts drive revenue — is far from easy. With longer sales funnels …
What is a company’s biggest asset? Its product? Its employees? Its unique selling proposition? More and more people are recognising it’s something else entirely: your customers. Without your customers, your business can’t exist. Nearly 77% of B2B buyers found the …
While the standard Universal Analytics (UA) was sunset for free users in July 2023, Google Analytics 360 (GA360) users could postpone the switch to GA4 for another 12 months. But time is running out. As July is rapidly approaching, GA360 …
Google pushed the sunset date of Universal Analytics 360 to July 2024, giving enterprise users more time to transition to Google Analytics 4. This extension is also seen by some as time to find a suitable alternative. While Google positions …
The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals. The GDPR distinguishes between “special categories of personal …
Your data is everywhere. Every time you sign up for an email list, log in to Facebook or download a free app onto your smartphone, your data is being taken. This can scare customers and users who fear their data …
Now that companies can segment buyers, the days of mass marketing are behind us. Customer segmentation offers various benefits for marketing, content creation, sales, analytics teams and more. Without customer segmentation, your personalised marketing efforts may fall flat. According to …
Data privacy issues are a significant concern for users globally. Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that …
Data is powerful — every business on earth uses data. But some are leveraging it more than others. The problem? Not all businesses are using data ethically. You need to collect, store, and analyse data to grow your business. But, …
Your customers are everything. Treat them right, and you can generate recurring revenue for years. Treat them wrong; you’ll be spinning your wheels and dealing with churn. How do you give your customers the best experience possible so they want …