News from privacy-first Google Analytics alternative, Matomo.
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With AI Assistants being an integral part of our private and professional life, many website owners and marketers wonder about how these systems affect traffic. Often, their organic traffic is flat. But their content keeps showing up in ChatGPT answers. …
Data privacy regulations are evolving, customer expectations are rising and businesses need the right tools to build trust and stay compliant. Data privacy management software comes in many different forms. There are consent managers, mapping tools, breach response systems, vendor …
Websites generate an endless stream of behaviour signals each day. Page views, traffic sources and bounce rates paint part of the picture, yet the deeper story often remains hidden. Campaigns may succeed with one group but fall flat with another, …
In the past, most marketers relied on the now‑infamous third‑party cookies that tracked visitors across sites to personalise offers and attribute campaigns. But with major browsers now deprecating these third-party methods, attention is shifting toward first‑party data and cookieless approaches. …
“Attribution is dead.” That’s a sentiment we see echoed all the time within marketing circles. It’s tempting to believe this idea when marketers are struggling to prove the value of their efforts. Attribution models like last-click models overvalue the final …
As part of its next phase of international growth, Matomo is reshaping its governance to reinforce its global strategy while deepening its footprint in Europe. Adam Taylor, formerly COO, is appointed CEO, while current leader Matthieu Aubry moves into the …
Web analytics used to feel simple. You installed a tracker, watched your traffic go up or down, checked conversions, and trusted that what you were seeing represented real people doing real things on your site. If sessions grew, you assumed …
It’s a fact that Europe’s General Data Protection Regulation (GDPR) reshaped how people do [digital] business across the European Union (EU), the wider European Economic Area (EEA) and the United Kingdom (UK). Since Brexit, the UK has enforced its own …
Marketing has never had more data, and never felt more fragile. Consumers want relevant experiences. They expect personalization. But the moment it feels invasive, something breaks. Not the campaign. The relationship. People don’t dislike marketing. They resent feeling watched. They resent being followed from site to site. They resent ads that appear seconds after a private conversation. They resent the sense …
Businesses are collecting more data than ever before — which is great as long as you can make sense of it. Unfortunately, many marketing, product and operations teams feel like they’re drowning in data. A good data analytics platform can be …
