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Official Matomo Blog

News from the experts of the Open Analytics Platform Matomo (formerly Piwik)

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Paid Advertising Performance – target the right customers and invest confidently

April 21, 2020 by Joselyn Khor

You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, …

Read MorePaid Advertising Performance – target the right customers and invest confidently

Categories Development, Marketing, Plugins

Why do you need analytics for your WordPress?

April 8, 2020April 6, 2020 by Joselyn Khor

Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of …

Read MoreWhy do you need analytics for your WordPress?

Categories Analytics Tips, Plugins

Matomo vs WP-Statistics – which web analytics plugin suits you best?

July 27, 2020April 1, 2020 by Joselyn Khor

Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a …

Read MoreMatomo vs WP-Statistics – which web analytics plugin suits you best?

Categories Analytics Tips, Plugins

Measuring success for your SEO content

April 6, 2020March 20, 2020 by Jake Thornton

With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions. …

Read MoreMeasuring success for your SEO content

Categories Uncategorized

Switch to Matomo for WordPress from Google Analytics

June 25, 2020March 10, 2020 by Joselyn Khor

While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection. Firstly what does Google Analytics …

Read MoreSwitch to Matomo for WordPress from Google Analytics

Categories Plugins, Privacy

Your guide to cookies, web analytics, and GDPR compliance

November 2, 2020February 25, 2020 by Joselyn Khor

It’s been almost two years since the GDPR came into effect and turned the online world on its head. Confusion around cookies/cookie consent/cookie compliance remains till today. So we’d like to take this chance to talk more about the supposed …

Read MoreYour guide to cookies, web analytics, and GDPR compliance

Categories Analytics Tips, Privacy, Security

4 ways to create more effective funnels

March 2, 2020February 24, 2020 by Jake Thornton

Accurately measuring the success of your customer’s journey on your website is vital to increasing conversions and having the best outcome for your business. When it comes to website analytics, the Funnels feature is the best place to start measuring …

Read More4 ways to create more effective funnels

Categories Uncategorized

New cookie behaviour in browsers may cause regressions

March 11, 2020February 24, 2020 by Matomo Core Team

Last year the Chromium browser team announced they would change their default behaviour for cookies. In particular about a property called samesite. Over the last few months, we have made various changes to our cookie handling to get Matomo ready …

Read MoreNew cookie behaviour in browsers may cause regressions

Categories Community, Development

Matomo Analytics has launched on the WordPress Directory!

February 18, 2020February 17, 2020 by Matomo Core Team

3…2…1…Matomo Analytics launches on the WordPress directory! We’re so excited to announce that Matomo Analytics is now live on the WordPress Plugin Directory 🎉🎉🍻 The team has been working tirelessly to bring this to life. Two years it was only …

Read MoreMatomo Analytics has launched on the WordPress Directory!

Categories Community, Development, Plugins

What is data anonymization in web analytics?

November 26, 2020February 11, 2020 by Joselyn Khor

Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy. This …

Read MoreWhat is data anonymization in web analytics?

Categories Analytics Tips, Privacy
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