With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions. …
Accurately measuring the success of your customer’s journey on your website is vital to increasing conversions and having the best outcome for your business. When it comes to website analytics, the Funnels feature is the best place to start measuring …
Gaining valuable insights by simply creating a heatmap or setting up recordings on your most important web pages is a good start, but using the Heatmaps and Session Recordings features in combination with other Matomo features is where the real …
An open letter to the European Parliament’s LIBE committee In an effort to stem the tide of external control over user privacy, Matomo has rallied with other like-minded companies like Protonmail, NextCloud, Tutanota and Mailfence, to advocate for pro-privacy changes to …
Website owners in Berlin need consent for using Google Analytics According to the Berlin Data Protection Office, if you’re a website owner collecting and sending data to third-party services (like Google Analytics) who are also using that data “for own …