News from privacy-first Google Analytics alternative, Matomo.
Get RSS feedAs you may know, Matomo (Piwik) is a Free software under the GPL license which guarantees you: The freedom to run the program for any purpose. The freedom to study how it works and change it. The freedom to improve …
Have you ever wondered how an integration between a third party company and Matomo (Piwik) is possible? What are the key factors for a good partnership? This article describes our recent collaboration with a company for a mobile messaging integration. …
GDPR is a new data protection related regulation in Europe. GDPR stands for General Data Protection Regulation and is known in Germany under Datenschutz-Grundverordnung (DSGVO). The purpose of this European regulation is to strengthen and unify data protection for all …
Hi, this is Mike from InnoCraft, the company of the makers of Matomo Analytics (formerly Piwik Analytics) which is used by over 1 million websites and apps in over 150 countries. I’m very proud to introduce you to our Heatmap …
Being able to monitor user acquisition and social media activity is essential for determining whether the outcome of your campaigns is in line with the business objectives. Determining the source of each website visit that gets you closer to your …
When you track your website with Matomo or any other analytics solution, you need to embed a JavaScript file in order to track page views, events, clicks, and more. At InnoCraft, it is our daily business to help Matomo (Piwik) …
Many studies have shown that performance matters a lot. For each 100ms a websites takes longer to load, a business may lose about 0.1% to 1% in revenue. It also matters because Google judges page speed as a ranking factor …
It has been almost four months since we released Matomo 3. The major new release came with a new UI, performance and security improvements. If you are still on Piwik 2, the security improvements alone should be worth updating your …
Hi, this is Tom from InnoCraft, the company of the makers of Matomo Analytics (formerly Piwik Analytics). Do you hate losing your visitors on your online or intranet forms and leaving revenue on the table? If you feel like us, …
Getting the tracking of your website and apps right is crucial to your success as you need to ensure the measured data is meaningful and correct. That’s why we, at InnoCraft, help our clients setting up their web tracking and …