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Official Matomo Blog

News from privacy-first Google Analytics alternative, Matomo.

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Make better marketing decisions with attribution modeling

April 29, 2020December 19, 2017 by InnoCraft

Do you suspect some traffic sources are not getting the rewards they deserve? Do you want to know how much credit each of your marketing channel actually gets? When you look at which referrers contribute the most to your goal …

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Categories Analytics Tips, Plugins

How to measure the performance of a newsletter (or any email) with Matomo

March 10, 2020December 19, 2017 by InnoCraft

To be able to grow your business, it is crucial to track all your marketing efforts. This includes all newsletters and emails that you share with people outside of your business. Otherwise, you won’t be able to know which of …

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Categories Analytics Tips, Community

How to Track Google Ads Campaigns with Matomo

January 2, 2025December 19, 2017 by Matomo Core Team

This blog was last updated: 5 July 2024 Ad campaign and conversion tracking are critical to understanding what works and what doesn’t, so you can optimise, reduce ad spend and improve your overall return on investment. For those considering switching …

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Categories Analytics Tips, Community

Matomo 2 reaches end of life soon (December 2017), update now!

December 7, 2017 by Matomo Core Team

In less than three weeks, Matomo (Piwik) 2 will be no longer supported. This means that no further (security) updates will be released for this version. As per our Long Term Support announcement, Matomo 2.X is supported for 12 months …

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Categories Community

Secure and track every change to your Matomo installation with the Activity Log plugin

August 9, 2023November 14, 2017 by InnoCraft

Are you wondering how your colleagues are using Matomo (Piwik)? Would you like to know if an unauthorized user got an access to your installation? Would you like to remember the last actions you performed in Matomo some weeks ago? …

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Categories Plugins

Power-Up your Matomo installation with Custom Reports

November 13, 2017November 13, 2017 by InnoCraft

Would you like to create a report in Matomo (Piwik) with just the data you want and nothing else? Would you like to be free to decide the shape of it? Are you struggling with the Matomo database and wish …

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Categories Plugins

Matomo SSO options and why is it useful?

November 8, 2017 by Matomo Core Team

Bored with typing again and again different logins and passwords for each service you have access to? Would you like to add hundreds or thousands of users with different roles to your Matomo (Piwik) at once? Would you like to …

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Categories Plugins

Matomo now integrated within CloudFlare

April 5, 2023November 8, 2017 by Matomo Core Team

Would you like to know some quick fix in order to make your website load faster? Would you like your users to have a better experience on your website? One answer to that is what we call a CDN. Content …

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Categories Development

Find out what people are searching when coming from search engines

July 2, 2019November 7, 2017 by InnoCraft

At InnoCraft, we know that SEO is an important topic for most of you. If you have not heard of this term before, SEO stands for Search Engine Optimization. It consists in having your content website visible within the search …

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Categories Analytics Tips, Plugins

Community survey revealed – Discover the profile of a Matomo user

November 7, 2017 by Matomo Core Team

In January 2017 we launched a Matomo community survey which gathered more than a thousand responses. It is now time for us to release the results of this study. We release today the results of this survey painting a picture of …

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Categories Community
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