News from privacy-first Google Analytics alternative, Matomo.
Get RSS feedWebsites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager. A Tag Manager will help your marketing team seamlessly track how your …
Exceeded Google Analytics’ 10M hits data limit, now what? “Your data volume (1XXM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we will stop processing …
It feels like you have to work harder than ever to get campaign results for your clients. That’s why marketing agencies need both Event Tracking and a Tag Manager in 2022. Using both of these tools will help you get …
Event Tracking is the key to improving website conversions. But is it any different for marketers in 2022? Tracking events is not just about figuring out what website visitors are doing. It is about usability, ROI, optimising the time you …
MatomoCamp was the first online event developed by and for the Matomo community. The key purpose of MatomoCamp was to encourage knowledge-sharing, it’s all about helping and learning from each other. When was MatomoCamp? MatomoCamp was held on Nov the 4th …
Great news for our Matomo users in France, the Commission nationale de l’informatique et des libertés (CNIL), has confirmed that Matomo can now be used to collect data without tracking consent. There are specific conditions and measures that are necessary …
Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content? By testing, …
A lot of the Matomo user interface is built on top of a programming framework called “Angular.js”. The support for this framework will end very soon, meaning we have to migrate the Matomo user interface to an alternative framework. The …
The moment you start to understand your users’ behaviours is the moment you can stop guessing about your website strategy. User behavioural analytics (UBA) give your business unique insights into your customers. How your visitors behave on your site helps …
Heatmap software is critical in improving website conversions. Why? Because it provides customer-centric insights. In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not. Using heatmaps to track factors such as usability, compare …