Official Matomo Blog
News from privacy-first Google Analytics alternative, Matomo.
Get RSS feedMeta Receives a Record GDPR Fine from The Irish Data Protection Commission
The Irish Data Protection Commission (the DPC) issued a €1.2 billion fine to Meta on May, 22nd 2023 for violating the General Data Protection Regulation (GDPR). The regulator ruled that Meta was unlawfully transferring European users’ data to its US-based …
To all Matomo plugin developers: Matomo 5 is coming, make your plugin compatible now
We’re planning to release the first beta of Matomo 5 in a few weeks. For making it easy for Matomo users to be able to upgrade to this beta, it would be great to have as many plugins on the …
Matomo maker InnoCraft named 2023 Hi-Tech Awards finalist
WELLINGTON, N.Z., April 20, 2023 – InnoCraft, the makers of world-leading open-source web analytics platform Matomo, has been named an ASX Hi-Tech Emerging Company of the Year finalist in the 2023 Hi-Tech Awards. Matomo founder Matthieu Aubry says, “At …
Google Optimize vs Matomo A/B Testing: Everything You Need to Know
Google Optimize is a popular A/B testing tool marketers use to validate the performance of different marketing assets, website design elements and promotional offers. But by September 2023, Google will sunset both free and paid versions of the Optimize product. …
5 Top Google Optimize Alternatives to Consider
Google Optimize is a popular conversion rate optimization (CRO) tool from Alphabet (parent company of Google). With it, you can run A/B, multivariate, and redirect tests to figure out which web page designs perform best. Google Optimize seamlessly integrates with …
The Ultimate Guide to Marketing Attribution: Models & Tools
If you struggle to understand which marketing efforts contribute to your organisation’s success, you’re researching the correct solution. Every marketer’s dream is to get customers to purchase something the first time they click on your site. The reality is that …
Benefits and Shortcomings of Multi-Touch Attribution
Few sales happen instantly. Consumers take their time to discover, evaluate and become convinced to go with your offer. Marketing attribution (also known as multi-touch attribution, multi-channel attribution or MTA) helps businesses better understand which marketing tactics impact consumers’ decisions …