News from privacy-first Google Analytics alternative, Matomo.
Get RSS feedFor your website and business to succeed, you need to focus on building traffic. However, you aren’t the only one with that goal in mind. There are millions of other websites trying to increase their traffic as well. With that …
If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. It’s a great way to get a quick dopamine hit when …
The California Consumer Privacy Act (CCPA) is a state law that enhances privacy rights and consumer protection for residents of California. It grants consumers six rights, like the right to know what personal information is being collected about them by …
We all knew it was coming. It’s all anyone could talk about — the General Data Protection Regulation (GDPR) took effect on 25 May 2018. You might think five years would have been plenty of time for organisations to achieve …
At the start of July 2023, Universal Analytics (UA) users had to say goodbye to their preferred web analytics tool as Google discontinued it. While some find that Google Analytics 4 (GA4) does the job, others are realising that it …
Wellington, New Zealand, 4 July 2023: In the world of online data, Google Analytics has long reigned supreme. Its dominance has been unquestioned, leaving website owners with little choice but to rely on the tech giant for their data insights. …
The Irish Data Protection Commission (the DPC) issued a €1.2 billion fine to Meta on May, 22nd 2023 for violating the General Data Protection Regulation (GDPR). The regulator ruled that Meta was unlawfully transferring European users’ data to its US-based …
We’re planning to release the first beta of Matomo 5 in a few weeks. For making it easy for Matomo users to be able to upgrade to this beta, it would be great to have as many plugins on the …
WELLINGTON, N.Z., April 20, 2023 – InnoCraft, the makers of world-leading open-source web analytics platform Matomo, has been named an ASX Hi-Tech Emerging Company of the Year finalist in the 2023 Hi-Tech Awards. Matomo founder Matthieu Aubry says, “At …
Google Optimize is a popular A/B testing tool marketers use to validate the performance of different marketing assets, website design elements and promotional offers. But by September 2023, Google will sunset both free and paid versions of the Optimize product. …