News from privacy-first Google Analytics alternative, Matomo.
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Fifteen years ago, I realised that people (myself included) were increasingly integrating the internet into their everyday lives, and it was clear that it would only expand in the future. It was an exciting new world, but the amount of …
If you find yourself asking: “What’s the deal with Google Analytics privacy?”, you probably have some second thoughts. Your hunch is right. Google Analytics (GA) is a popular web analytics tool, but it’s far from being perfect when it comes …
Four years have passed since the European General Data Protection Regulation (GDPR, also known as DSGVO in German, and RGPD in French) took effect. That’s ample time to get compliant, especially for an organisation as big and innovative as Google. …
The release of Google Analytics 4 (GA4), and the subsequent depreciation of Universal Analytics, has caused a stir amongst webmasters, SEO experts, marketers and the likes. Google’s Universal Analytics is the most widely used web analytics platform in the world, …
Google Analytics (GA) is the biggest player in the web analytics space. But is it as “universal” as its brand name suggests? Over the years users have pointed out a number of major Google Analytics limitations. Many of these are …
Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023. If Google Analytics users want to compare year-on-year data, they have until July 2022 to …
We have been cryptographically signing Matomo releases since 2014, so you can verify the signature of the release you downloaded. Up until Matomo 4.8.0 releases were signed with Matthieu Aubry’s personal signature. In Matomo 4.8.0 we made some improvements to …
Since the launch of GDPR, one big question has lingered around with uncertainty – is Google Analytics GDPR compliant? The current GDPR enforcement trend happening across the EU is certainly shedding some light on this question. Starting with the Austrian …
Breaking news: The French Data Protection Agency, CNIL (Commission nationale de l’informatique et des libertés), has concluded that the use of Google Analytics is illegal under GDPR. The CNIL has begun issuing formal notices to website managers using Google Analytics. …
March 2022 Update: It’s official! Google announced that Universal Analytics will no longer process any new data as of 1 July 2023. Google is now pushing Universal Analytics users to switch to the latest version of GA – Google Analytics …