…privacy-first analytics platforms have gained unexpected relevance. Because they don’t depend heavily on third-party cookies or invasive tracking, they tend to focus more on real interactions, what people actually do…
…and automated agents increasingly interact with websites, many analytics tools struggle to interpret this traffic because they rely heavily on cookies and user identifiers, mechanisms that AI systems often reject…
Table of contents Cookies, consent, and browser behaviour Domain vs subdomain considerations Next steps By default, Matomo Cloud sends tracking requests from a *.matomo.cloud domain, and Matomo On-Premise sends tracking…
…healthcare, can’t store data outside their systems. Matomo offers a self-hosted option that lets businesses keep analytics data within their own infrastructure. Reduce reliance on cookies Due to privacy expectations,…
…Use Matomo Tag Manager Test the tracking setup Troubleshooting Matomo identifies visitors using first-party cookies stored in the browser. Because browsers and apps do not share first-party cookies, when a…
…limits for raw and aggregated data and support compliance and minimise exposure. Configure tracking cookies to auto-expire and limit long-term data collection. Disable visit logs and user profiles and focus on…
…now evaluate their own compliance against standardised criteria outlined in the CNIL’s revised guide: “Cookies : solutions pour les outils de mesure d’audience”. Self-assessment is not a CNIL certification and…
…with trust. And trust doesn’t come from pixels, cookies, or dashboards. It comes from intention. Privacy protects that trust. Ethical marketing strengthens it. At Matomo, privacy-first and ethical marketing aren’t constraints, they’re commitments. Because sustainable…
…Directive, which requires opt-in for all trackers and non-essential cookies. Privacy-centric analytics platforms, like Matomo, also support Consent Mode. This means tracking is adjusted based on user choices. Note: Consent is one lawful basis…
…dataReporting and retention– Visitors’ IP addresses are anonymised, with the mask set to two bytes. – Only first-party cookies are used. Cross-domain tracking is disabled. – Campaign parameters and advertising…
