Feature : Heatmaps
…cookies? Matomo Heatmaps support cookieless tracking. When Session Recordings are enabled, the plugin sets a first-party _pk_hsr cookie for the duration of a visit so page views can be connected…
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Blog: Understanding California’s data privacy laws: CCPA in 2026
…to be shared with third parties. Matomo is a privacy-first web analytics platform that primarily uses first-party cookies. That’s something that ticks one of the boxes of almost all privacy…
Blog: Social media analytics tools: finding the right fit for growth
…Real-time visitor analytics shows behaviour from social channels. Privacy-first data collection gives you full ownership and control. Pros: No data sampling in reporting Works without relying on third-party cookies Cloud and self-hosting…
Blog: Federated learning: What it is and how it protects privacy
…that model is under pressure. And it’s not just regulators applying pressure. Users are opting out of tracking by rejecting cookies and choosing privacy-focused browsers and extensions with built-in protections….
FAQ: Configure the Tracker Proxy to remove visitor IP addresses
…may be less accurate when cookies or other visitor identifiers are unavailable because the visitor IP address is no longer available as a fallback identifier. This can affect metrics such…
Set up privacy the right way
…until a visitor gives permission before tracking. You can also integrate Matomo with common Consent Management Platforms (CMP). https://matomo.org/faq/tag-manager/how-to-configure-consent-in-the-matomo-configuration-variable/ https://matomo.org/guide/tracking-data/consent-managers/ Cookieless tracking. Matomo can track without analytics cookies. This can…